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Using UTAUT Model to Predict Social Media Adoption among Indonesian SMEs

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References

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355 cited

2018Psychological factors influencing customers’ acceptance of smartphone diet apps when ordering food at restaurants331 cited

2016Adoption of e-government services in Turkey331 cited

2016Acceptance of Automated Road Transport Systems (ARTS): An Adaptation of the UTAUT Model316 cited

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2022Factors Affecting the Adoption of Social Media Among Jordanian SMEs Based on UTAUT Mode7 cited
2021The adoption of social media by small and medium enterprise: a systematic literature review6 cited