SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Factors Affecting the Adoption of Social Media Among Jordanian SMEs Based on UTAUT Mode · Study

ChapterShelves

ChapterFactors Affecting the Adoption of Social Media Among Jordanian SMEs Based on UTAUT Mode

Sultan Mahmoud Alshourah2022

Chapter2022

Factors Affecting the Adoption of Social Media Among Jordanian SMEs Based on UTAUT Mode

Sultan Mahmoud Alshourah · Manal A. Altawalbeh · Ibrahim Jodeh · Munner Hasan

7 citations·0/0 files stored·Studies in systems, decision and control

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Digital Marketing and Social Media SMEs Development and Digital Marketing

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 7 citations exist upstream.

References

2003User Acceptance of Information Technology: Toward A Unified View1 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 2017Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model 2017Social media in marketing: A review and analysis of the existing literature 2020The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers 2015Factors influencing the use of social media by SMEs and its performance outcomes 2020Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India 2014Factors Influencing SMEs Adoption of Social Media Marketing

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2023Investigating the Adoption of Social Commerce: A Case Study of SMEs in Jordanarticle · 6 shared references 2021The Acceptance Technology Model for Adoption of Social Media Marketing in Jabodetabekarticle · 6 shared references 2021The adoption of social media by small and medium enterprise: a systematic literature reviewreview · 6 shared references 2020Using UTAUT Model to Predict Social Media Adoption among Indonesian SMEsarticle · 5 shared references 2022Prioritisation of critical factors affecting the adoption of social media using best-worst method: Evidence from SMEs in Egyptarticle · 5 shared references 2024Small retail businesses' social media adoption amid a crisisarticle · 5 shared references

Details

Year2022

Typechapter

Published2022-09-24

VenueStudies in systems, decision and control

ISSN-L2198-4182

Languageen

Citations7

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

Identifiers

doi10.1007/978-3-031-10212-7_13

openalex_workW4297174692

Links

Imported from OpenAlex (CC0) — nothing here is generated.