References

• 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
• 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology115,720 cited
• 2017Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model2,132 cited
• 2017Social media in marketing: A review and analysis of the existing literature1,126 cited
• 2020The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers699 cited
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• 2020Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India503 cited
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• 2018Understanding social media adoption in SMEs99 cited
• 2018Managing knowledge through social media93 cited
• 2021Explaining Social Media Adoption for a Business Purpose: An Application of the UTAUT Model88 cited
• 2020Using UTAUT Model to Predict Social Media Adoption among Indonesian SMEs20 cited
• 2020Factors Influencing the Intention to Continue using B2B e-Commerce in Manufacturing SMEs20 cited

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