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Attitudes toward femvertising in the Middle East: the case of Lebanon
16 references·2 citing·54 second hop
Attitudes toward femvertising in the Middle East: the case of Lebanon (2021)Attitudes toward femvertising in the Midd…Woke-washing: “intersectional” femvertising and branding “woke” bravery (2019)Woke-washing: “intersectional…Championing Women’s Empowerment as a Catalyst for Purchase Intentions: Testing the Mediating Roles of OPRs and Brand Loyalty in the Context of Femvertising (2018)Championing Women’s Empowerme…The Impact of Female Empowerment in Advertising (Femvertising) (2017)The Impact of Female Empowerm…Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention (2017)Self-consciousness and emotio…PLS-SEM or CB-SEM: updated guidelines on which method to use (2017)PLS-SEM or CB-SEM: updated gu…Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects (2017)Advertising “like a girl”: To…Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases? 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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 2017PLS-SEM or CB-SEM: updated guidelines on which method to use5,428 cited
  • 1991Exploring Differences in Males' and Females' Processing Strategies778 cited
  • 1998Public Attitudes Toward Advertising: More Favorable Than You Might Think543 cited
  • 2009Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?479 cited
  • 2019Woke-washing: “intersectional” femvertising and branding “woke” bravery338 cited
  • 2017Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects331 cited
  • 2006“Discover The Power Of Femininity!”215 cited
  • 1996Putting the feminism into feminism scales: Introduction of a Liberal Feminist Attitude and Ideology Scale (LFAIS)158 cited
  • 2017Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention113 cited
  • 2017The Impact of Female Empowerment in Advertising (Femvertising)104 cited
  • 2000Recognition, Recall, and Rating Scales90 cited
  • 2018Championing Women’s Empowerment as a Catalyst for Purchase Intentions: Testing the Mediating Roles of OPRs and Brand Loyalty in the Context of Femvertising

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86 cited
  • 1998Comparative Effectiveness of Executional Elements in TV Advertising: 15- versus 30-second Commercials72 cited
  • 2002Injecting a Woman's Voice: Conservative Women's Organizations, Gender Consciousness, and the Expression of Women's Policy Preferences35 cited
  • Cited by

    • 2024Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages24 cited
    • 2024Understanding and overcoming the obstacles in Muslim female athlete branding16 cited