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Improving Pigmented Rice Farmers' Marketing Activity for Sustainable Agroindustry: Consumers' Voice to be Considered
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Improving Pigmented Rice Farmers' Marketing Activity for Sustainable Agroindustry: Consumers' Voice to be Considered (2021)Improving Pigmented Rice Farmers' Marketi…Too good to go? Consumers’ replacement behaviour and potential strategies for stimulating product retention (2020)Too good to go? Consumers’ re…Purchase intention and purchase behavior online: A cross-cultural approach (2020)Purchase intention and purcha…Urbanisation, dietary change and traditional food practices in Indonesia: A longitudinal analysis (2019)Urbanisation, dietary change …How Branded Marketing and Media Campaigns Can Support a Healthy Diet and Food Well-Being for Americans: Evidence for 13 Campaigns in the United States (2019)How Branded Marketing and Med…Adolescents’ engagement with unhealthy food and beverage brands on social media (2019)Adolescents’ engagement with …STP Analysis in Marketing Pigmented Rice as Functional Food (2018)STP Analysis in Marketing Pig…Rice Grain Quality and Consumer Preferences: A Case Study of Two Rural Towns in the Philippines (2016)Rice Grain Quality and Consum…Purchase of branded commodity food products: empirical evidence from India (2013)Purchase of branded commodity…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The theory of planned behavior (1991)Understanding drivers of branded food choice among low-income consumers (2016)Impact of store-attributes on food and grocery shopping behavior: insights from an emerging market context (2020)Sustainable open innovation for the agri-food system: sorghum as healthy food to deal with environmental challenges (2021)A New Approach to Consumer Theory (1966)A New Approach to Consumer Theory (1976)International Organization for Standardization (2011)RICE CONSUMPTION AND GRAIN-TYPE PREFERENCE BY HOUSEHOLD: A BANGLADESH CASE (2016)Understanding factors affecting rice purchasing decisions in Indonesia: Does rice brand matter? 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References

  • 2020Purchase intention and purchase behavior online: A cross-cultural approach821 cited
  • 2019Adolescents’ engagement with unhealthy food and beverage brands on social media152 cited
  • 2016Rice Grain Quality and Consumer Preferences: A Case Study of Two Rural Towns in the Philippines118 cited
  • 2019Urbanisation, dietary change and traditional food practices in Indonesia: A longitudinal analysis92 cited
  • 2020Too good to go? Consumers’ replacement behaviour and potential strategies for stimulating product retention74 cited
  • 2013Purchase of branded commodity food products: empirical evidence from India38 cited
  • 2019How Branded Marketing and Media Campaigns Can Support a Healthy Diet and Food Well-Being for Americans: Evidence for 13 Campaigns in the United States28 cited
  • 2018STP Analysis in Marketing Pigmented Rice as Functional Food8 cited

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