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The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs
16 references·0 citing·54 second hopsampled
The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs (2011)The Effects of Publicity on Demand: The C…What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment* (2010)What's Advertising Content Wo…Positive Effects of Negative Publicity: When Negative Reviews Increase Sales (2010)Positive Effects of Negative …Forecasting Marketing-Mix Responsiveness for New Products (2010)Forecasting Marketing-Mix Res…What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment (2009)What's Advertising Content Wo…Heterogeneous Learning and the Targeting of Marketing Communication for New Products (2007)Heterogeneous Learning and th…The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…Inattentive Producers (2006)Inattentive ProducersInattentive consumers (2006)Inattentive consumersAN EMPIRICAL INVESTIGATION OF THE INTERACTION BETWEEN PUBLICITY, ADVERTISING, AND PREVIOUS BRAND ATTITUDES AND KNOWLEDGE (2005)AN EMPIRICAL INVESTIGATION OF…Using Online Conversations to Study Word-of-Mouth Communication (2004)Using Online Conversations to…How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets (2003)How Critical are Critical Rev…The Fall of Advertising and the Rise of PR (2002)The Fall of Advertising and t…Do Pharmaceutical Sales Respond to Scientific Evidence? (2002)Do Pharmaceutical Sales Respo…What to Say When: Advertising Appeals in Evolving Markets (2001)What to Say When: Advertising…Combining Probability Distributions From Experts in Risk Analysis (1999)Combining Probability Distrib…Estimating Discrete-Choice Models of Product Differentiation (1994)Estimating Discrete-Choice Mo…Prospect theory: An analysis of decision under risk (1988)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Maps of Bounded Rationality: Psychology for Behavioral Economics (2003)Expanding Credit Access: Using Randomized Supply Decisions to Estimate the Impacts (2009)Persuasion: Empirical Evidence (2010)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Conditional logit analysis of qualitative choice behavior (1972)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)Automobile Prices in Market Equilibrium (1995)Measuring Market Power in the Ready-to-Eat Cereal Industry (1998)Technology, Geography, and Trade (2002)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)The Strength of Weak Ties (1973)Biases in Dynamic Models with Fixed Effects (1981)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Prospect Theory: An Analysis of Decision under Risk (1979)Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Exploring the value of online product reviews in forecasting sales: The case of motion pictures (2007)Tried and tested: The impact of online hotel reviews on consumer consideration (2008)Econometric Analysis of Panel Data (2021)The Economics of Information (1961)Attitudinal effects of mere exposure. 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Inflation Expectations and the Missing Disinflation (2015)The Combination of Forecasts (1969)Subjective probability: A judgment of representativeness (1972)Agreeing to Disagree (1976)Constructing Probability Boxes and Dempster-Shafer Structures (2003)Eliciting Expert Knowledge in Conservation Science (2012)Use (and abuse) of expert elicitation in support of decision making for public policy (2014)
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References

  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
  • 1994Estimating Discrete-Choice Models of Product Differentiation2,945 cited
  • 2004Using Online Conversations to Study Word-of-Mouth Communication2,600 cited
  • 2003How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets914 cited
  • 1999Combining Probability Distributions From Experts in Risk Analysis824 cited
  • 2010Positive Effects of Negative Publicity: When Negative Reviews Increase Sales659 cited
  • 2010What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment*548 cited
  • 2006Inattentive consumers532 cited
  • 2006Inattentive Producers432 cited
  • 2001What to Say When: Advertising Appeals in Evolving Markets289 cited
  • 2007Heterogeneous Learning and the Targeting of Marketing Communication for New Products238 cited
  • 2002Do Pharmaceutical Sales Respond to Scientific Evidence?198 cited
  • 2005AN EMPIRICAL INVESTIGATION OF THE INTERACTION BETWEEN PUBLICITY, ADVERTISING, AND PREVIOUS BRAND ATTITUDES AND KNOWLEDGE170 cited
  • 2010Forecasting Marketing-Mix Responsiveness for New Products151 cited
  • 2002The Fall of Advertising and the Rise of PR

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136 cited
  • 2009What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment126 cited
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