Exact MCMC for Choices from Menus—Measuring Substitution and Complementarity Among Menu Items

Tetyana Kosyakova · Thomas Otter · Sanjog Misra · Christian Neuerburg

17 citations0/0 files storedMarketing Science

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Consumer Market Behavior and Pricing Economics of Agriculture and Food Markets Economic and Environmental Valuation

Abstract

We measure heterogeneous substitutive and complementary relationships between items in a menu sampling from the exact posterior of our model and showcase implications for optimal pricing.

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1974Spatial Interaction and the Statistical Analysis of Lattice Systems 1989Price-Induced Patterns of Competition 2007Valuing New Goods in a Model with Complementarity: Online Newspapers 1995Determinants of Store-Level Price Elasticity 2000Analysis of cross category dependence in market basket selection 2004Response Modeling with Nonrandom Marketing-Mix Variables 1972Nearest-Neighbour Systems and the Auto-Logistic Model for Binary Data 2001Choice Menus for Mass Customization: An Experimental Approach for Analyzing Customer Demand with an Application to a Web-Based Information Service

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2024Probabilistic Machine Learning: New Frontiers for Modeling Consumers and their Choices

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