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Consumer Mental Accounts and Implications to Selling Base Products and Add-ons
16 references·8 citing·37 second hop
Consumer Mental Accounts and Implications to Selling Base Products and Add-ons (2012)Consumer Mental Accounts and Implications…Mental Accounting and Consumer Choice (2008)Mental Accounting and Consume…Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets (2006)Shrouded Attributes, Consumer…A Model of Add-On Pricing (2005)A Model of Add-On PricingTransaction Decoupling: How Price Bundling Affects the Decision to Consume (2001)Transaction Decoupling: How P…Trade-ins, Mental Accounting, and Product Replacement Decisions (2001)Trade-ins, Mental Accounting,…Mental accounting matters (1999)Mental accounting mattersThe Red and the Black: Mental Accounting of Savings and Debt (1998)The Red and the Black: Mental…Payment Depreciation: the Behavioral Effects of Temporally Separating Payments From Consumption (1998)Payment Depreciation: the Beh…Competing in Product and Service: A Product Life-Cycle Model (1997)Competing in Product and Serv…Retail Pricing and Advertising Strategies (1994)Retail Pricing and Advertisin…Rationalizability, Learning, and Equilibrium in Games with Strategic Complementarities (1990)Rationalizability, Learning, …Loss Leader Pricing and Rain Check Policy (1987)Loss Leader Pricing and Rain …The psychology of sunk cost (1985)The psychology of sunk costMental Accounting and Consumer Choice (1985)Mental Accounting and Consume…Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор (1985)Mental Accounting and Consume…Innovation Diffusion in a Dynamic Potential Adopter Population (1978)Innovation Diffusion in a Dyn…Sales pricing models based on returns: Bundling vs. add-on (2024)Sales pricing models based on…Search for the best alternative: An experimental approach (2023)Search for the best alternati…Impact of product sharing and heterogeneous consumers on manufacturers offering trade-in programs (2023)Impact of product sharing and…What drives add-on sales in mobile games? The role of inter-price relationship and product popularity (2020)What drives add-on sales in m…Pricing Diagnosis‐Based Services When Customers Exhibit Sunk Cost Bias (2018)Pricing Diagnosis‐Based Servi…Platform pricing and consumer foresight: The case of airports (2018)Platform pricing and consumer…Electronic word-of-mouth and the brand image: Exploring the moderating role of involvement through a consumer expectations lens (2018)Electronic word-of-mouth and …Product Line Extension in Consumer Software Markets in the Presence of Free Alternatives (2016)Product Line Extension in Con…Judgment under Uncertainty: Heuristics and Biases (1975)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Individual differences in reasoning: Implications for the rationality debate? (2000)Heuristics and Biases: The Psychology of Intuitive Judgment (2004)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)Toward a positive theory of consumer choice (1980)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Emotions in Economic Theory and Economic Behavior (2000)Projection Bias in Predicting Future Utility (2003)Paying Not to Go to the Gym (2006)A model of price adjustment (1971)Markets with Consumer Switching Costs (1987)The Theory of Industrial Organization (1988)Cognition and Incomplete Contracts (2009)Consumer Search and Price Competition (2016)Inferior Products and Profitable Deception (2016)Transcendental Logarithmic Production Frontiers (1973)Technology Adoption in the Presence of Network Externalities (1986)Property Rights and the Nature of the Firm (1990)The Economics of Modern Manufacturing: Technology, Strategy, and Organization (1990)Cultural Beliefs and the Organization of Society: A Historical and Theoretical Reflection on Collectivist and Individualist Societies (1994)General purpose technologies ‘Engines of growth’? (1995)The Framing of Decisions and the Psychology of Choice (1981)Time Discounting and Time Preference: A Critical Review (2002)A perspective on judgment and choice: Mapping bounded rationality. (2003)Discrete Choice Theory of Product Differentiation (1992)Investor Inattention and Friday Earnings Announcements (2009)Psychology and Economics: Evidence from the Field (2009)Salience and Taxation: Theory and Evidence (2009)Labor Supply of New York City Cabdrivers: One Day at a Time (1997)Are Investors Reluctant to Realize Their Losses? (1998)Investor Psychology and Asset Pricing (2001)Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets (2005)Coordination and Lock-In: Competition with Switching Costs and Network Effects (2006)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2007)When and Why Incentives (Don't) Work to Modify Behavior (2011)
this work references cited by second hop

References

  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 1999Mental accounting matters3,344 cited
  • 1985The psychology of sunk cost2,579 cited
  • 1990Rationalizability, Learning, and Equilibrium in Games with Strategic Complementarities1,810 cited
  • 2006Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets1,431 cited
  • 1998The Red and the Black: Mental Accounting of Savings and Debt1,376 cited
  • 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
  • 1994Retail Pricing and Advertising Strategies434 cited
  • 2005A Model of Add-On Pricing351 cited
  • 1998Payment Depreciation: the Behavioral Effects of Temporally Separating Payments From Consumption349 cited
  • 2001Transaction Decoupling: How Price Bundling Affects the Decision to Consume302 cited
  • 1978Innovation Diffusion in a Dynamic Potential Adopter Population298 cited
  • 2001Trade-ins, Mental Accounting, and Product Replacement Decisions241 cited
  • 1997Competing in Product and Service: A Product Life-Cycle Model214 cited

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  • 1987Loss Leader Pricing and Rain Check Policy185 cited
  • Cited by

    • 2018Electronic word-of-mouth and the brand image: Exploring the moderating role of involvement through a consumer expectations lens120 cited
    • 2020What drives add-on sales in mobile games? The role of inter-price relationship and product popularity28 cited
    • 2018Platform pricing and consumer foresight: The case of airports28 cited
    • 2023Impact of product sharing and heterogeneous consumers on manufacturers offering trade-in programs24 cited
    • 2024Sales pricing models based on returns: Bundling vs. add-on22 cited
    • 2016Product Line Extension in Consumer Software Markets in the Presence of Free Alternatives19 cited
    • 2018Pricing Diagnosis‐Based Services When Customers Exhibit Sunk Cost Bias11 cited
    • 2023Search for the best alternative: An experimental approach3 cited