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Fee or Free: When Should Firms Charge for Online Content?
13 references·16 citing·51 second hopsampled
Fee or Free: When Should Firms Charge for Online Content? (2016)Fee or Free: When Should Firms Charge for…Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo! (2014)Online ads and offline sales:…Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers (2013)Responses to Entry in Multi-S…Paywalls and the demand for news (2013)Paywalls and the demand for n…Online Display Advertising: Targeting and Obtrusiveness (2011)Online Display Advertising: T…Privacy Regulation and Online Advertising (2010)Privacy Regulation and Online…Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully (2008)Moving from Free to Fee: How …Zero as a Special Price: The True Value of Free Products (2007)Zero as a Special Price: The …Why Don't Prices Rise During Periods of Peak Demand? Evidence from Scanner Data (2003)Why Don't Prices Rise During …Advertising versus pay-per-view in electronic media (2003)Advertising versus pay-per-vi…Information Goods and Vertical Differentiation (2001)Information Goods and Vertica…Demand, Information, and Competition: Why Do Food Prices Fall at Seasonal Demand Peaks? (2000)Demand, Information, and Comp…The Timing and Magnitude of Retail Store Markdowns: Evidence from Weekends and Holidays (1995)The Timing and Magnitude of R…Retail Pricing and Advertising Strategies (1994)Retail Pricing and Advertisin…Spillover Effects and Freemium Strategy in the Mobile App Market (2022)Spillover Effects and Freemiu…The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment (2021)The Effect of Over-the-Top Me…Spillovers from Online Engagement: How a Newspaper Subscriber’s Activation of Digital Paywall Access Affects Her Retention and Subscription Revenue (2021)Spillovers from Online Engage…Knowledge Sharing Platforms: An Empirical Study of the Factors Affecting Continued Use Intention (2020)Knowledge Sharing Platforms: …Content for Free? Drivers of Past Payment, Paying Intent and Willingness to Pay for Digital Journalism – A Systematic Literature Review (2020)Content for Free? Drivers of …Understanding interactive user behavior in smart media content service: An integration of TAM and smart service belief factors (2019)Understanding interactive use…Optimal Design of Free Samples for Digital Products and Services (2019)Optimal Design of Free Sample…On the monetization of mobile apps (2019)On the monetization of mobile…Digital Economics (2019)Digital EconomicsSubscription price and advertising space decisions for online content firms with reference effect (2018)Subscription price and advert…Selling the Premium in Freemium (2018)Selling the Premium in Freemi…Scheduling Content on Social Media: Theory, Evidence, and Application (2018)Scheduling Content on Social …Paywalls: Monetizing Online Content (2018)Paywalls: Monetizing Online C…Digital Economics (2017)Digital EconomicsDigital marketing: A framework, review and research agenda (2016)Digital marketing: A framewor…How do firms make money selling digital goods online? (2014)How do firms make money selli…Loss Leader Pricing and Rain Check Policy (1987)A Structural Equations Analysis of the Impact of Price Promotions on Store Performance (1988)A Theory of Retail Pricing (1988)Building Store Loyalty through Store Brands (2000)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2006)Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets (2006)Practical Issues in Structural Modeling (1987)Book Review: Marketing Research: An Applied Orientation (1994)Estimating Production Functions Using Inputs to Control for Unobservables (2003)Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Understanding business cycles (1977)Monopolistic Competition with Outside Goods (1979)The Theory of Industrial Organization (1988)An Overview of Pricing Models for Revenue Management (2003)Measuring the Implications of Sales and Consumer Inventory Behavior (2005)Purchasing, Pricing, and Quick Response in the Presence of Strategic Consumers (2008)Judgment under Uncertainty: Heuristics and Biases (1974)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Pay What You Want: A New Participative Pricing Mechanism (2008)Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia (2010)Measuring Large-Scale Social Networks with High Resolution (2014)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Great Crash, the Oil Price Shock, and the Unit Root Hypothesis (1989)Testing the null hypothesis of stationarity against the alternative of a unit root (1992)The Business Model: Recent Developments and Future Research (2011)A Critical Assessment of Business Model Research (2017)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Understanding Customer Experience Throughout the Customer Journey (2016)Digital transformation: A multidisciplinary reflection and research agenda (2019)The digital revolution in the travel and tourism industry (2019)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)How Advertising Works: What Do We Really Know? (1999)Conditioning Prices on Purchase History (2005)Review of Marketing Research (2007)The Economics of Privacy (2016)Noncooperative Collusion under Imperfect Price Information (1984)Multimarket Contact and Collusive Behavior (1990)Some Evidence on the Importance of Sticky Prices (2002)Some Evidence on the Importance of Sticky Prices (2004)Salience and Taxation: Theory and Evidence (2009)Reducing Buyer Search Costs: Implications for Electronic Marketplaces (1997)Platform Competition in Two-Sided Markets (2003)Competition in two-sided markets (2006)Business model innovation and competitive imitation: The case of sponsor‐based business models (2012)The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry (2017)Social Media and Fake News in the 2016 Election (2017)Marketing in the Sharing Economy (2019)Innovation in emerging economies: Research on the digital economy driving high-quality green development (2022)The role of digitalization on green economic growth: Does industrial structure optimization and green innovation matter? 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this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 2011Online Display Advertising: Targeting and Obtrusiveness817 cited
  • 2010Privacy Regulation and Online Advertising693 cited
  • 2007Zero as a Special Price: The True Value of Free Products628 cited
  • 2003Why Don't Prices Rise During Periods of Peak Demand? Evidence from Scanner Data491 cited
  • 1994Retail Pricing and Advertising Strategies434 cited
  • 2013Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers432 cited
  • 1995The Timing and Magnitude of Retail Store Markdowns: Evidence from Weekends and Holidays282 cited
  • 2008Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully282 cited
  • 2001Information Goods and Vertical Differentiation223 cited
  • 2014Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!211 cited
  • 2003Advertising versus pay-per-view in electronic media144 cited
  • 2000Demand, Information, and Competition: Why Do Food Prices Fall at Seasonal Demand Peaks?142 cited
  • 2013Paywalls and the demand for news108 cited

Cited by

  • 2019Digital Economics2,876 cited
  • 2016Digital marketing: A framework, review and research agenda

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2,049 cited
  • 2018Scheduling Content on Social Media: Theory, Evidence, and Application171 cited
  • 2014How do firms make money selling digital goods online?167 cited
  • 2020Knowledge Sharing Platforms: An Empirical Study of the Factors Affecting Continued Use Intention104 cited
  • 2018Selling the Premium in Freemium95 cited
  • 2019Optimal Design of Free Samples for Digital Products and Services94 cited
  • 2020Content for Free? Drivers of Past Payment, Paying Intent and Willingness to Pay for Digital Journalism – A Systematic Literature Review90 cited
  • 2019On the monetization of mobile apps89 cited
  • 2018Paywalls: Monetizing Online Content84 cited
  • 2022Spillover Effects and Freemium Strategy in the Mobile App Market67 cited
  • 2019Understanding interactive user behavior in smart media content service: An integration of TAM and smart service belief factors64 cited
  • 2021Spillovers from Online Engagement: How a Newspaper Subscriber’s Activation of Digital Paywall Access Affects Her Retention and Subscription Revenue45 cited
  • 2017Digital Economics45 cited
  • 2021The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment42 cited
  • 2018Subscription price and advertising space decisions for online content firms with reference effect36 cited