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How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?
13 references·7 citing·59 second hopsampled
How Does the Use of Trademarks by Third-Party Sellers Affect Online Search? (2012)How Does the Use of Trademarks by Third-P…Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising (2014)Competitive Poaching in Spons…Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs (2013)Advertising in a Competitive …How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet (2010)How Sales Taxes Affect Custom…Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? (2010)Analyzing the Relationship Be…Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence (2009)Evaluating the Financial Impa…The Effect of Competitive Advertising Interference on Sales for Packaged Goods (2008)The Effect of Competitive Adv…Optimal Feature Advertising Design Under Competitive Clutter (2007)Optimal Feature Advertising D…How Potential Conflict Drives Channel Structure: Concurrent (Direct and Indirect) Channels (2005)How Potential Conflict Drives…Modeling Browsing Behavior at Multiple Websites (2004)Modeling Browsing Behavior at…Trademark Dilution: Empirical Measures for an Elusive Concept (2000)Trademark Dilution: Empirical…Why Are Some Products Branded and Others Not? (1995)Why Are Some Products Branded…Trademark Strategy Revisited (1991)Trademark Strategy RevisitedTrademark Strategy (1986)Trademark StrategyThe spillover effects of online tourism platforms on sustainable development (2023)The spillover effects of onli…Competitive Poaching in Search Advertising: Two Randomized Field Experiments (2021)Competitive Poaching in Searc…Big data at the crossroads of antitrust and consumer protection (2020)Big data at the crossroads of…A Decade of Online Advertising Research: What We Learned and What We Need to Know (2019)A Decade of Online Advertisin…The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives (2018)The Effectiveness of Contextu…Digital Economics (2017)Digital EconomicsBidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types (2017)Bidding for Multiple Keywords…Organizational Conflict: Concepts and Models (1967)Forward Integration into Distribution: An Empirical Test of Transaction Cost Analysis (1988)Buyer-Seller Relationships in Business Markets (1999)Business Model Innovation Performance: When does Adding a New Business Model Benefit an Incumbent? 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References

  • 2010Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?375 cited
  • 2009Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence269 cited
  • 2004Modeling Browsing Behavior at Multiple Websites220 cited
  • 2007Optimal Feature Advertising Design Under Competitive Clutter190 cited
  • 2008The Effect of Competitive Advertising Interference on Sales for Packaged Goods180 cited
  • 2005How Potential Conflict Drives Channel Structure: Concurrent (Direct and Indirect) Channels139 cited
  • 2013Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs136 cited
  • 2010How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet108 cited
  • 2014Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising100 cited
  • 1986Trademark Strategy86 cited
  • 1991Trademark Strategy Revisited74 cited
  • 2000Trademark Dilution: Empirical Measures for an Elusive Concept65 cited
  • 1995Why Are Some Products Branded and Others Not?60 cited

Cited by

  • 2019A Decade of Online Advertising Research: What We Learned and What We Need to Know237 cited

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  • 2017Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types63 cited
  • 2017Digital Economics45 cited
  • 2020Big data at the crossroads of antitrust and consumer protection31 cited
  • 2021Competitive Poaching in Search Advertising: Two Randomized Field Experiments14 cited
  • 2018The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives13 cited
  • 2023The spillover effects of online tourism platforms on sustainable development11 cited