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Manipulating Consumers is not Marketing: A Commentary on Cass R. Sunstein's “Fifty Shades of Manipulation”
10 references·0 citing·46 second hop
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References

  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 1975Marketing as Exchange1,648 cited
  • 2011A Framework for Conceptual Contributions in Marketing1,538 cited
  • 2019A Framework for Conceptual Contributions in Marketing581 cited
  • 1994To Extend or Not to Extend: Success Determinants of Line Extensions309 cited
  • 2007Consumer Resistance: Proposal for an Integrative Framework151 cited
  • 2010The workings and limits of subliminal advertising: The role of habits71 cited
  • 2011Aesthetic Incongruity Resolution64 cited
  • 2014Consumers’ propensity to resist: A contribution to the study of the Disposition to oppose market influence attempts20 cited
  • 2010L'affectif dans les comportements d'achat et de consommation19 cited

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