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- 1988Prospect theory: An analysis of decision under risk32,475 cited
- 1955A BEHAVIORAL MODEL OF RATIONAL CHOICE15,851 cited
- 1961The Economics of Information5,253 cited
- 1985Mental Accounting and Consumer Choice4,875 cited
- 2008Mental Accounting and Consumer Choice3,415 cited
- 1997Reducing Buyer Search Costs: Implications for Electronic Marketplaces2,255 cited
- 1996Why Bounded Rationality1,522 cited
- 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
- 1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
- 1980The Cost of Thinking945 cited
- 1974Brand Choice Behavior as a Function of Information Load710 cited
- 1994Contextual and Temporal Components of Reference Price522 cited
- 1999Remembering versus Knowing: Issues in Buyers' Processing of Price Information420 cited
- 1986Beyond the Many Faces of Price: An Integration of Pricing Strategies374 cited
- 2004Decision Making in Information-Rich Environments: The Role of Information Structure
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