PURCHASE BEHAVIOR : ONLINE TOUR PACKAGE

Hamdan Hamdan · Tine Yuliantini

12 citations0/0 files storedDinasti International Journal of Management Science

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Consumer Behavior and Marketing Influence Digital Marketing and Social Media Technology Adoption and User Behaviour

Abstract

The purpose of this study was to analyze a model of online tour package purchasing behavior which is influenced by the perceptual aspects of review ratings, perceived risk, trust and purchase intention. The research design used a combination of exploratory, descriptive-quantitative research. The population and sample selection uses consumers in West Jakarta who will purchase tour packages online. Determining the number of samples using purposive sampling technique and will be distributed to 203 consumers. These findings prove that the rating review positive effect on trust and perceptions of risk. Perceptions of risk have a negative effect on trust and purchase intention. Trust has a positive effect on purchase intention. This is an important consideration for business actors in making future marketing strategy decisions to achieve competitive advantage.

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2003Predicting e-services adoption: a perceived risk facets perspective 2013Sampling in Interview-Based Qualitative Research: A Theoretical and Practical Guide 2007The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement 2004The One Number You Need to Grow 2008Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix 2012Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk 2014What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM 2007The role of site features, user attributes, and information verification behaviors on the perceived credibility of web-based information

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