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Tourism destination brand identity: The case of Slovenia · Study

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ArticleTourism destination brand identity: The case of Slovenia

Maja Konečnik2007

Article2007

Tourism destination brand identity: The case of Slovenia

Maja Konečnik · Frank M. Go

271 citations·0/0 files stored·Journal of Brand Management

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Diverse Aspects of Tourism Research Consumer Behavior in Brand Consumption and Identification European Cultural and National Identity

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References

1984Case Study Research: Design and Methods 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1977The Tourist: A New Theory of the Leisure Class.1999A model of destination image formation 1970Marketing Research 1991Managing brand equity : capitalizing on the value of a brand name.2000Marketing the competitive destination of the future 1996Non-places: Introduction to an anthropology of supermodernity

Cited by

2012Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective 2010Tourism Destination Brand Equity Dimensions 2020Exploring Resident–Tourist Interaction and its Impact on Tourists’ Destination Image 2011Unfolding and configuring two decades of research and publications on place marketing and place branding 2012Developing and Applying a Place Brand Identity Model: The Case of Slovenia 2016Exploring visitor brand citizenship behavior: The case of the ‘MICE city Busan’, South Korea

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2012Developing and Applying a Place Brand Identity Model: The Case of Sloveniaarticle · 12 shared references 2007Customer-based brand equity for a destinationarticle · 11 shared references 2010Tourism Destination Brand Equity Dimensionsarticle · 11 shared references 2013Destination Marketing Organizations and destination marketing: A narrative analysis of the literaturearticle · 10 shared references 2011Destination image: Origins, Developments and Implicationsarticle · 9 shared references 2008Provenance associations as core values of place umbrella brandsarticle · 8 shared references

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Year2007

Typearticle

Published2007-08-10

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations271

Files0 public / 0

ShelfDiverse Aspects of Tourism Research

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doi10.1057/palgrave.bm.2550114

openalex_workW3123607288

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