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Customer-Base Analysis in a Discrete-Time Noncontractual Setting
16 references·16 citing·45 second hopsampled
Customer-Base Analysis in a Discrete-Time Noncontractual Setting (2010)Customer-Base Analysis in a Discrete-Time…Probability Models for Customer-Base Analysis (2009)Probability Models for Custom…Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions (2009)Customer Lifetime Value: Empi…Practice Prize Report—The Power of CLV: Managing Customer Lifetime Value at IBM (2008)Practice Prize Report—The Pow…Database Marketing: Analyzing and Managing Customers (2008)Database Marketing: Analyzing…Database Marketing (2008)Database MarketingA Hidden Markov Model of Customer Relationship Dynamics (2008)A Hidden Markov Model of Cust…RFM and CLV: Using Iso-Value Curves for Customer Base Analysis (2005)RFM and CLV: Using Iso-Value …CUSTOMER LIFETIME VALUE, CUSTOMER PROFITABILITY AND THE TREATMENT OF ACQUISITION SPENDING (2005)CUSTOMER LIFETIME VALUE, CUST…Modeling Browsing Behavior at Multiple Websites (2004)Modeling Browsing Behavior at…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…Customer Equity: Building and Managing Relationships as Valuable Assets (2002)Customer Equity: Building and…Customer Equity: Building and Managing Relationships As Valuable Assets (2001)Customer Equity: Building and…Customer Base Analysis: An Industrial Purchase Process Application (1994)Customer Base Analysis: An In…Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort? 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this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 1987Counting Your Customers: Who-Are They and What Will They Do Next?636 cited
  • 2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis595 cited
  • 2001Customer Equity: Building and Managing Relationships As Valuable Assets491 cited
  • 2008A Hidden Markov Model of Customer Relationship Dynamics374 cited
  • 1994Customer Base Analysis: An Industrial Purchase Process Application337 cited
  • 2002Customer Equity: Building and Managing Relationships as Valuable Assets293 cited
  • 2008Database Marketing: Analyzing and Managing Customers290 cited
  • 1971Stochastic Models of Buying Behavior.233 cited
  • 2004Modeling Browsing Behavior at Multiple Websites220 cited
  • 2009Probability Models for Customer-Base Analysis204 cited
  • 2005CUSTOMER LIFETIME VALUE, CUSTOMER PROFITABILITY AND THE TREATMENT OF ACQUISITION SPENDING201 cited
  • 2008Database Marketing199 cited
  • 1988Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?194 cited
  • 2008Practice Prize Report—The Power of CLV: Managing Customer Lifetime Value at IBM184 cited

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  • 2009Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions179 cited
  • Cited by

    • 2014Predicting Customer Value Using Clumpiness: From RFM to RFMC146 cited
    • 2020Managing Churn to Maximize Profits132 cited
    • 2020A Survey on Churn Analysis in Various Business Domains109 cited
    • 2013Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective103 cited
    • 2013A Joint Model of Usage and Churn in Contractual Settings102 cited
    • 2013Incorporating Direct Marketing Activity into Latent Attrition Models100 cited
    • 2016Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity92 cited
    • 2019Predicting customer value per product: From RFM to RFM/P92 cited
    • 2011Modeling Purchasing Behavior with Sudden “Death”: A Flexible Customer Lifetime Model82 cited
    • 2013Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue82 cited
    • 2011New Perspectives on Customer “Death” Using a Generalization of the Pareto/NBD Model76 cited
    • 2015Some Customers Would Rather Leave Without Saying Goodbye63 cited
    • 2018Cashback Is Cash Forward: Delaying a Discount to Entice Future Spending59 cited
    • 2021Mining Consumer Minds: Downstream Consequences of Host Motivations for Home-Sharing Platforms57 cited
    • 2021Predictive analytics for customer repurchase: Interdisciplinary integration of buy till you die modeling and machine learning55 cited
    • 2014Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data52 cited