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Counterfeiting in the People's Republic of China
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Counterfeiting in the People's Republic of China (2000)Counterfeiting in the People's Republic o…Trick or Treat? An Examination of Marketing Relationships in a Nondeceptive Counterfeit Market (2010)Trick or Treat? An Examinatio…Two Insidious Attacks on Brand Equity (2004)Two Insidious Attacks on Bran…An exploration of branding in industrial markets (1997)‘Strategic brand management’ (1998)Brand Values Related to Industrial Products (2001)Case Study Research: Design and Methods (1984)From Marketing Mix to Relationship Marketing (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Customer Service Retention - A Behavioural Perspective of the UK Mobile Market (2010)Case study research: design and methods (2011)The Marketing Firm: Operant Interpretation of Corporate Behavior (2013)
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  • 2010Trick or Treat? An Examination of Marketing Relationships in a Nondeceptive Counterfeit Market16 cited
  • 2004Two Insidious Attacks on Brand Equity7 cited

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