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Hard Sell versus Soft Sell: A Comparison of American and British Advertising · Study

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ArticleHard Sell versus Soft Sell: A Comparison of American and British Advertising

Basil G. Englis2013

Article2013

Hard Sell versus Soft Sell: A Comparison of American and British Advertising

Basil G. Englis

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Marketing and Advertising Strategies American History and Culture Media, Gender, and Advertising

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2019Analysing cross-cultural design in advergames: a comparison between the UK and Brazil 2018Political advertising — a research overview 2011A Procedure for the Development of Fictitious Advertisements in Multi-country Research: Crafting Messages with Hard-sell and Soft-sell Appeals

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Year2013

Typearticle

Published2013-11-19

Languageen

Citations15

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ShelfMarketing and Advertising Strategies

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doi10.4324/9781315799513-16

openalex_workW3124500237

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