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Hard Sell versus Soft Sell: A Comparison of American and British Advertising
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Hard Sell versus Soft Sell: A Comparison of American and British Advertising (2013)Hard Sell versus Soft Sell: A Comparison …Analysing cross-cultural design in advergames: a comparison between the UK and Brazil (2019)Analysing cross-cultural desi…Political advertising — a research overview (2018)Political advertising — a res…A Procedure for the Development of Fictitious Advertisements in Multi-country Research: Crafting Messages with Hard-sell and Soft-sell Appeals (2011)A Procedure for the Developme…Journal of International Business Studies (1975)Disjuncture and Difference in the Global Cultural Economy (1990)Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Rules of Play: Game Design Fundamentals (2003)How Many Interviews Are Enough? (2005)Purchase intention and purchase behavior online: A cross-cultural approach (2020)Negative Campaign Advertising: Demobilizer or Mobilizer? (1999)Campaigning for Hearts and Minds (2005)Negative Campaigning: An Analysis of U.S. Senate Elections (2005)Exploring the continuity and change in political advertising research: a systematic literature review (2024)
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  • 2019Analysing cross-cultural design in advergames: a comparison between the UK and Brazil24 cited
  • 2018Political advertising — a research overview9 cited
  • 2011A Procedure for the Development of Fictitious Advertisements in Multi-country Research: Crafting Messages with Hard-sell and Soft-sell Appeals6 cited

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