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The role of betrayal in the response to value and performance brand crisis · Study

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ArticleThe role of betrayal in the response to value and performance brand crisis

Ilaria Baghi2021

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Articlegreen2021

The role of betrayal in the response to value and performance brand crisis

Ilaria Baghi · Veronica Gabrielli

37 citations·0/0 files stored·Marketing Letters

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Corporate Identity and Reputation

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References

1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1993Social Desirability Bias and the Validity of Indirect Questioning 2005Self‐Construal, Reference Groups, and Brand Meaning 2004When Good Brands Do Bad 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions 2004Narrative Processing: Building Consumer Connections to Brands 1998The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions 2000Consumer Response to Negative Publicity: The Moderating Role of Commitment

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2023Will consumers give us another chance to bounce back? Effects of precrisis commitments to social and product responsibility on brand resilience 2022The Impact of Algorithmic Price Discrimination on Consumers’ Perceived Betrayal 2024Don’t make me hate you, my love! Perceived brand betrayal and the love-becomes-hate phenomenon 2024The influence of self‐brand connection on consumer reactions to symbolic incongruency and perceived betrayal 2024

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Details

Year2021

Typearticle

Published2021-01-20

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations37

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ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s11002-021-09559-7

openalex_workW3124580609

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A committed brand facing moral dilemma crises: the role of inferred goodwill and self-brand connection in consumer regret