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The role of betrayal in the response to value and performance brand crisis

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References

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488 cited

2011Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies342 cited

2012Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty322 cited

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2023Will consumers give us another chance to bounce back? Effects of precrisis commitments to social and product responsibility on brand resilience35 cited
2022The Impact of Algorithmic Price Discrimination on Consumers’ Perceived Betrayal34 cited
2024Don’t make me hate you, my love! Perceived brand betrayal and the love-becomes-hate phenomenon29 cited
2024The influence of self‐brand connection on consumer reactions to symbolic incongruency and perceived betrayal20 cited
2024A committed brand facing moral dilemma crises: the role of inferred goodwill and self-brand connection in consumer regret10 cited