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Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies
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Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies (2014)Does Twitter matter? The impact of microb…Word of mouth and interpersonal communication: A review and directions for future research (2014)Word of mouth and interperson…Predicting the Future with Social Media (2010)Predicting the Future with So…The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…Using Online Conversations to Study Word-of-Mouth Communication (2004)Using Online Conversations to…The Strength of Weak Ties You Can Trust: The Mediating Role of Trust in Effective Knowledge Transfer (2004)The Strength of Weak Ties You…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …How Critical are Critical Reviews? 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Evaluating the popularity of social media communications in business versus consumer markets (2016)What messages to post? Evalua…What Are Likes Worth? A Facebook Page Field Experiment (2016)What Are Likes Worth? A Faceb…Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects (2016)Synergistic effects of social…Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success (2016)Not all digital word of mouth…Vocal Minority and Silent Majority: How Do Online Ratings Reflect Population Perceptions of Quality1 (2015)Vocal Minority and Silent Maj…Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities (2013)Value Creation in the Video G…Marketing the Pinball Way: Understanding how Social Media Change the Generation of Value for Consumers and Companies (2013)Marketing the Pinball Way: Un…The Strength of Weak Ties (1973)Situated Learning: Legitimate Peripheral Participation. (1994)TIE AND NETWORK CORRELATES OF INDIVIDUAL PERFORMANCE IN KNOWLEDGE-INTENSIVE WORK. 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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1986Organizational Information Requirements, Media Richness and Structural Design9,719 cited
  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 1986The theory and practice of econometrics4,342 cited
  • 1987Attribution: Perceiving the Causes of Behavior3,713 cited
  • 1983Advances in Consumer Research2,879 cited
  • 2004The Strength of Weak Ties You Can Trust: The Mediating Role of Trust in Effective Knowledge Transfer2,739 cited
  • 2004Using Online Conversations to Study Word-of-Mouth Communication2,600 cited
  • 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
  • 2010Predicting the Future with Social Media2,080 cited
  • 1967Role of Product-Related Conversations in the Diffusion of a New Product1,809 cited
  • 2014Word of mouth and interpersonal communication: A review and directions for future research1,466 cited
  • 1998Testing Media Richness Theory in the New Media: The Effects of Cues, Feedback, and Task Equivocality

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1,020 cited
  • 2003How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets914 cited
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    • 2013Marketing the Pinball Way: Understanding how Social Media Change the Generation of Value for Consumers and Companies236 cited
    • 2020The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs223 cited
    • 2021Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches205 cited
    • 2016Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects196 cited
    • 2022A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales176 cited
    • 2018Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands164 cited
    • 2016What Are Likes Worth? A Facebook Page Field Experiment162 cited
    • 2018Effects of the intensity of use of social media on brand equity162 cited
    • 2020Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency157 cited
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