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The stochastic goodwill problem
16 references·5 citing·29 second hop
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59 cited

Cited by

  • 2019Delayed effects of cooperative advertising in goodwill dynamics29 cited
  • 2015Game of Singular Stochastic Control and Strategic Exit27 cited
  • 2013The Impact of the Strategic Advertising on Luxury Fashion Brands with Social Influences20 cited
  • 2009Optimal dynamic advertising with an adverse exogenous effect on brand goodwill18 cited
  • 2018Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity15 cited