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ArticleThe stochastic goodwill problem

Carlo Marinelli2005

Article2005

The stochastic goodwill problem

Carlo Marinelli

37 citations·0/0 files stored·European Journal of Operational Research

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Supply Chain and Inventory Management Stochastic processes and financial applications Capital Investment and Risk Analysis

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References

1969A New Product Growth for Model Consumer Durables 1976A New Product Growth Model for Consumer Durables 2005Controlled Markov Processes and Viscosity Solutions 1980Controlled Diffusion Processes 1962Optimal Advertising Policy under Dynamic Conditions 1994Controlled markov processes and viscosity solutions 1976Optimal Advertising Policy Under Dynamic Conditions 2005Applied Stochastic Control of Jump Diffusions

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2019Delayed effects of cooperative advertising in goodwill dynamics 2015Game of Singular Stochastic Control and Strategic Exit 2013The Impact of the Strategic Advertising on Luxury Fashion Brands with Social Influences 2009Optimal dynamic advertising with an adverse exogenous effect on brand goodwill

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Details

Year2005

Typearticle

Published2005-11-29

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations37

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.ejor.2005.08.021

openalex_workW3125801223

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