References

• 1937The Nature of the Firm23,826 cited
• 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
• 1973Job Market Signaling16,329 cited
• 1999A Theory of Fairness, Competition, and Cooperation11,191 cited
• 1998Not So Different After All: A Cross-Discipline View Of Trust10,264 cited
• 1979Transaction-Cost Economics: The Governance of Contractual Relations10,182 cited
• 2007z-Tree: Zurich toolbox for ready-made economic experiments9,517 cited
• 1986The Costs and Benefits of Ownership: A Theory of Vertical and Lateral Integration9,369 cited
• 1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
• 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
• 1978Vertical Integration, Appropriable Rents, and the Competitive Contracting Process5,797 cited
• 1995Trust, Reciprocity, and Social History5,547 cited
• 2000ERC: A Theory of Equity, Reciprocity, and Competition5,396 cited
• 1998The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage4,797 cited
• 2011Incorporating Fairness into Game Theory and Economics4,707 cited