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Impacto del marketing digital a las empresas colombianas emergentes

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References

2012Qualitative Descriptive Research: An Acceptable Design916 cited
2015The usage of digital marketing channels in SMEs580 cited
2015The use of Web analytics for digital marketing performance measurement364 cited
2013SMEs' adoption of enterprise applications322 cited
2016The effect of social networking sites and absorptive capacity on SMES’ innovation performance306 cited
2008eMarketing eXcellence: Planning and Optimizing Your Digital Marketing282 cited
2017Digital technology and marketing management capability: achieving growth in SMEs169 cited
2015SMEs engagement with e-commerce, e-business and e-marketing162 cited
2014Planificación estratégica y niveles de competitividad de las Mipymes del sector comercio en Bogotá99 cited
2016Governance in the Age of Digital Media and Branding83 cited
2017A Theoretical Analysis of Digital Marketing Adoption by Startups41 cited

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2023Uso de las redes sociales como herramienta de gestión administrativa en el sector empresarial9 cited

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