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Advertising as a Search Deterrent · Study

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ArticleAdvertising as a Search Deterrent

Chengsi Wang2013

OA

Articlegreen2013

Advertising as a Search Deterrent

22 citations·0/0 files stored·The RAND Journal of Economics

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Consumer Market Behavior and Pricing Merger and Competition Analysis Auction Theory and Applications

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References

1971A model of price adjustment 1977Equilibrium Distributions of Sales and Advertising Prices 2006On the Simple Economics of Advertising, Marketing, and Product Design 2009Search, Obfuscation, and Price Elasticities on the Internet 2004Search, Obfuscation, and Price Elasticities on the Internet 1994Supplying Information to Facilitate Price Discrimination 2012A search cost model of obfuscation 2006Advertising Content

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2015Advertising in Marketschapter · 9 shared references 2017Raising search costs to deter window shopping can increase profits and welfarearticle · 7 shared references 2015Too Much Information? Information Provision and Search Costsarticle · 6 shared references 2013Creating Attachment Through Advertising: Loss Aversion and Pre-Purchase Informationpreprint · 6 shared references 2012A search cost model of obfuscationarticle · 5 shared references 2018Match Quality, Search, and the Internet Market for Used Booksreport · 5 shared references

Details

Year2013

Typearticle

Published2013-01-01

VenueThe RAND Journal of Economics

ISSN-L0741-6261

Languageen

Citations22

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1111/1756-2171.12209

openalex_workW3125888352

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