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Marketingowe ujęcie działalności e-commerce na rynku usług logistycznych · Study

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ArticleMarketingowe ujęcie działalności e-commerce na rynku usług logistycznych

Ewelina Bręgiel2021

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Articlegreen2021

Marketingowe ujęcie działalności e-commerce na rynku usług logistycznych

Ewelina Bręgiel · Karolina Wicenta · Joanna Majchrzak

0 citations·0/0 files stored·Politechnika Poznańska

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E-commerce and Technology Innovations Transport and Logistics Innovations Urban and Freight Transport Logistics

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2000Marketing management: analysis. planning. implementation and control 2009A Review of Marketing Mix: 4Ps or More?2005Towards a new definition of Integrated Marketing Communications (IMC)1997Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study 1987Differentiate with the 5th P: People 1960Managerial Marketing, Perspectives and Viewpoints 2000A conceptual investigation of the e-commerce industry 1989The Marketing Mix: Time for Reconceptualization

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Year2021

Typearticle

Published2021-07-28

VenuePolitechnika Poznańska

Languagepl

Citations0

Files0 public / 0

ShelfE-commerce and Technology Innovations

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doi10.21008/j.0239-9415.2020.082.02

openalex_workW3126328624

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