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Investigating the effects of consumer characteristics with respect to brand knowledge and product involvement on brand alliance evaluation
16 references·0 citing·47 second hop
Investigating the effects of consumer characteristics with respect to brand knowledge and product involvement on brand alliance evaluation (2021)Investigating the effects of consumer cha…The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits (2011)The role of brand image, prod…Attitudes towards environmentally friendly products (2011)Attitudes towards environment…Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment (2008)Brand Image and Fan Loyalty i…A motivational process model of product involvement and consumer risk perception (2001)A motivational process model …Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers (2000)Understanding the Customer Ba…Co‐branding: brand equity and trial effects (2000)Co‐branding: brand equity and…A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)A Benefit Congruency Framewor…Signaling Unobservable Product Quality through a Brand Ally (1999)Signaling Unobservable Produc…Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Composite Branding Alliances: An Investigation of Extension and Feedback Effects (1996)Composite Branding Alliances:…Brand alliances as signals of product quality (1995)Brand alliances as signals of…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…Issue Involvement As a Moderator of the Effects on Attitude of Advertising Content and Context (1981)Issue Involvement As a Modera…Intrinsic Motivation and Self-Determination in Human Behavior (1985)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Social capital and individual motivations on knowledge sharing: Participant involvement as a moderator (2010)The influence factors on choice behavior regarding green products based on the theory of consumption values (2011)The psychology of interpersonal relations. (1958)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brands and Branding: Research Findings and Future Priorities (2006)Advances in Consumer Research (2025)The Measurement of Meaning (1957)Book Review: The Theory of Buyer Behavior (1971)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)A First Course in Factor Analysis (2013)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)The Commitment-Trust Theory of Relationship Marketing (1994)"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors (2004)Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context (2005)Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. 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(1980)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)Consumer perceived risk: conceptualisations and models (1999)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)
this work references cited by second hop

References

  • 1985Measuring the Involvement Construct6,020 cited
  • 1996Measuring Brand Equity Across Products and Markets3,631 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,544 cited
  • 2000Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers1,305 cited
  • 1998Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,244 cited
  • 1999Signaling Unobservable Product Quality through a Brand Ally964 cited
  • 1996Composite Branding Alliances: An Investigation of Extension and Feedback Effects662 cited
  • 2001A motivational process model of product involvement and consumer risk perception598 cited
  • 2008Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment537 cited
  • 2011The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits444 cited
  • 2011Attitudes towards environmentally friendly products425 cited
  • 2000Co‐branding: brand equity and trial effects406 cited

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1981
Issue Involvement As a Moderator of the Effects on Attitude of Advertising Content and Context
375 cited
  • 1995Brand alliances as signals of product quality321 cited
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