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Generalizable and Robust TV Ad Effects · Study

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PreprintGeneralizable and Robust TV Ad Effects

Bradley T. Shapiro2018

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Preprintgreen2018

Generalizable and Robust TV Ad Effects

Bradley T. Shapiro · Günter J. Hitsch · Anna E. Tuchman

6 citations·0/0 files stored·SSRN Electronic Journal

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1995Automobile Prices in Market Equilibrium 1986Errors in variables in panel data 2002Quantifying the Benefits of New Products: The Case of the Minivan 2011Online Display Advertising: Targeting and Obtrusiveness 1992Sunk costs and market structure 2000Mergers with Differentiated Products: The Case of the Ready-to-Eat Cereal Industry 2007Chapter 28 The Economic Analysis of Advertising 1984How Advertising Affects Sales: Meta-Analysis of Econometric Results

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2021TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brandsarticle · 13 shared references 2020Generalizable and Robust TV Advertising Effectsreport · 12 shared references 2017Ghost Ads: Improving the Economics of Measuring Online Ad Effectivenessarticle · 8 shared references 2018Ask Your Doctor? Direct-to-Consumer Advertising of Pharmaceuticalsarticle · 8 shared references 2018Advertising and Brand Attitudes: Evidence from 575 Brands Over Five Yearsarticle · 8 shared references 2020Inefficiencies in Digital Advertising Marketsarticle · 7 shared references

Details

Year2018

Typepreprint

Published2018-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations6

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.2139/ssrn.3273476

openalex_workW3126559792

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