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Generalizable and Robust TV Ad Effects
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Generalizable and Robust TV Ad Effects (2018)Generalizable and Robust TV Ad EffectsThe Unfavorable Economics of Measuring the Returns to Advertising * (2015)The Unfavorable Economics of …Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment (2015)Consumer Heterogeneity and Pa…Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment (2014)Consumer Heterogeneity and Pa…Strategic Entry Deterrence and the Behavior of Pharmaceutical Incumbents Prior to Patent Expiration (2011)Strategic Entry Deterrence an…Online Display Advertising: Targeting and Obtrusiveness (2011)Online Display Advertising: T…How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities (2011)How Well Does Advertising Wor…Identifying the Persuasive Effects of Presidential Advertising (2007)Identifying the Persuasive Ef…Chapter 28 The Economic Analysis of Advertising (2007)Chapter 28 The Economic Analy…An Empirical Model of Advertising Dynamics (2003)An Empirical Model of Adverti…Quantifying the Benefits of New Products: The Case of the Minivan (2002)Quantifying the Benefits of N…Mergers with Differentiated Products: The Case of the Ready-to-Eat Cereal Industry (2000)Mergers with Differentiated P…How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)How T.V. Advertising Works: A…Automobile Prices in Market Equilibrium (1995)Automobile Prices in Market E…Sunk costs and market structure (1992)Sunk costs and market structu…Errors in variables in panel data (1986)Errors in variables in panel …How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)How Advertising Affects Sales…Inclusive advertising through the soundtrack: Insights from people with tinnitus (2022)Inclusive advertising through…Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry (1978)Competitive strategy: Techniques for analysing industries and competitors (1982)Contestable Markets and the Theory of Industry Structure (1982)What do we know about entry? (1995)Oslo Manual (2005)Text-Based Network Industries and Endogenous Product Differentiation (2011)Conditional logit analysis of qualitative choice behavior (1972)Estimating Discrete-Choice Models of Product Differentiation (1994)Discrete Choice Methods with Simulation (2001)Globalization and the Gains From Variety (2006)Simulation and the Monte Carlo Method (2016)Theory of the Consumption Function (1957)On the Pooling of Time Series and Cross Section Data (1978)Specification Tests in Econometrics (1978)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)The analysis of household surveys (1997)Econometric Analysis of Cross Section and Panel Data (2001)Practical Issues in Structural Modeling (1987)Book Review: Marketing Research: An Applied Orientation (1994)Estimating Production Functions Using Inputs to Control for Unobservables (2003)Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Digital marketing: A framework, review and research agenda (2016)Digital Economics (2019)Marketing models of consumer heterogeneity (1998)Measuring Market Power in the Ready-to-Eat Cereal Industry (1998)How Advertising Works: What Do We Really Know? (1999)Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance (2011)How Online Product Reviews Affect Retail Sales: A Meta-analysis (2014)Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016)Public Assessment of TV Advertising: Faint Praise and Harsh Criticism (1994)The Shape of the Advertising Response Function (1999)The C-OAR-SE procedure for scale development in marketing (2002)Brands and Branding: Research Findings and Future Priorities (2006)Information and Consumer Behavior (1970)Meta-analysis in social research (1982)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Advances in Consumer Research (2025)Market Structure and Foreign Trade (1986)Endogenous Technological Change (1989)Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers (2003)A New Approach to Consumer Theory (1966)The Theory of Industrial Organization (1988)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2006)Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets (2006)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Corporate social responsibility and access to finance (2013)
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References

  • 1995Automobile Prices in Market Equilibrium4,939 cited
  • 1986Errors in variables in panel data1,625 cited
  • 2002Quantifying the Benefits of New Products: The Case of the Minivan877 cited
  • 2011Online Display Advertising: Targeting and Obtrusiveness817 cited
  • 1992Sunk costs and market structure764 cited
  • 2000Mergers with Differentiated Products: The Case of the Ready-to-Eat Cereal Industry744 cited
  • 2007Chapter 28 The Economic Analysis of Advertising557 cited
  • 1984How Advertising Affects Sales: Meta-Analysis of Econometric Results513 cited
  • 1995How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments474 cited
  • 2011How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities466 cited
  • 2015Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment363 cited
  • 2007Identifying the Persuasive Effects of Presidential Advertising356 cited
  • 2003An Empirical Model of Advertising Dynamics302 cited
  • 2015The Unfavorable Economics of Measuring the Returns to Advertising *283 cited
  • 2011Strategic Entry Deterrence and the Behavior of Pharmaceutical Incumbents Prior to Patent Expiration

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220 cited
  • 2014Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment217 cited
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    • 2022Inclusive advertising through the soundtrack: Insights from people with tinnitus5 cited