A Gamification Platform to Analyze and Influence Citizens’ Daily Transportation Choices

Raman Kazhamiakin · Enrica Loria · Annapaola Marconi · Mauro Scanagatta

63 citations0/0 files storedIEEE Transactions on Intelligent Transportation Systems

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Educational Games and Gamification Transportation Planning and Optimization Transportation and Mobility Innovations

Abstract

An effective, efficient, and ecological transport service needs a decision support system to inform the administrations, while intelligently assisting citizens' daily transportation choices. This work presents a full-fledged Gamification Platform to develop and run sustainable mobility campaigns promoting individual green mobility behaviors. We organize geolocalized and temporal information on users' tracked trips into a rich dataset that decision-makers can exploit to analyze citizens' daily transportation choices and balance the demand and the offer of the mobility ecosystem. Through the Gamification Platform, we define three different use case scenarios - i.e., mobility within the city, home-work mobility, and home-school mobility. We also evaluate the platform according to both gameful design guidelines and persuasive technology best practices. Our findings show how long-term retention and engagement can be achieved when the gameful system's design and maintenance are assisted by the Gamification Platform, merging both administrative requirements and users' needs towards an iteratively adaptive and personalized experience.

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References

1997Finding flow: the psychology of engagement with everyday life 1991One False Move...: A Study of Children's Independent Mobility 2010Using game theory and Competition-based Learning to stimulate student motivation and performance 2019Does gamification satisfy needs? A study on the relationship between gamification features and intrinsic need satisfaction 2000Children's Independent Spatial Mobility in the Urban Public Realm 2009Sustainable urban expansion and transportation in a growing megacity: Consequences of urban sprawl for mobility on the urban fringe of Beijing 2003Sustainable transportation planning on college campuses 2014An Empirical Test of the Theory of Gamified Learning

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