Personal marketing and the recruitment and selection process: Hiring attributes and particularities in tourism and hospitality

Sérgio Dominique‐Ferreira · Benilda Queirós Rodrigues · Rui José Braga

45 citations0/0 files storedJournal of Global Scholars of Marketing Science

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Hospitality and Tourism Education Higher Education and Employability Employer Branding and e-HRM

Abstract

The competitiveness of the labour market is a critical challenge for future professionals. This work intends to analyse the importance of personal marketing in the professionalization of human resources, as well as the most valued skills in the labour market. For this purpose, sample was composed of recent graduates in tourism/hospitality and other areas (for comparison). The main results show that using personal marketing techniques in job search, develop a personal brand and digital social strategically are perceived as key in the tourism industry. This work enables academic institutions to better adjust tourism degree programmes, as well as a more efficient programme assessment and evaluation. It also provides employees valuable information to be more competitive in the labour market.

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2017“Service Encounter 2.0”: An investigation into the roles of technology, employees and customers 2016Tourism workforce research: A review, taxonomy and agenda 2007Human Resource Management for the Hospitality and Tourism Industries 2017Comparing students' and managers' perceptions of essential entry-level management competencies in the hospitality industry: An empirical study 2016Linking internships and classroom learning: A case study examination of hospitality and tourism management students 2017Perceptual differences in core competencies between tourism industry practitioners and students using Analytic Hierarchy Process (AHP)2016Constraints to attracting new hotel workers: A study on industrial recruitment 2014Understanding Students’ Intentions to Join the Hospitality Industry

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2022Selection of interns for startups: an approach based on the AHP-TOPSIS-2N method and the 3DM computational platform 2023Entry-level professional competencies and skills in tourism – The case of Slovakia 2023The effect of recruitment and selection on employee performance 2025Tourism graduate competencies: a tourism labour market perspective

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