SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Make product placement work for you: Get less exposure · Study

ArticleShelves

ArticleMake product placement work for you: Get less exposure

David Reay Corkindale2021

Article2021

Make product placement work for you: Get less exposure

David Reay Corkindale

27 citations·0/0 files stored·Business Horizons

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 27 citations exist upstream.

References

1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude 2006Audience Response to Product Placements: An Integrative Framework and Future Research Agenda 1998Brand Placement: A Review 2007More than meets the eye 2008When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence 2000I'll have what she's having: Gauging the impact of product placements on viewers 2003Practitioners' evolving views on product placement effectiveness

Cited by

2022The effect of movie and television placements 2021Product Placement and Integrated Marketing Communications Effects on an Informational TV Program 2022Configurating product placement prominence on brand memory: what counts and what does not?

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2021Product Placement and Integrated Marketing Communications Effects on an Informational TV Programarticle · 14 shared references 2009A New Branch of Advertisingarticle · 11 shared references 2019Product Placement in Mass Media: A Review and Bibliometric Analysisarticle · 11 shared references 2021The effectiveness of brand placements: A meta-analytic synthesisarticle · 11 shared references 2015When James Bond shows off his Omega: does product placement affect its media host?article · 11 shared references 2012The Moderating Effect of Ego Depletion on Viewer Brand Recognition and Brand Attitudes Following Exposure to Subtle Versus Blatant Product Placements in Television Programsarticle · 11 shared references

Details

Year2021

Typearticle

Published2021-02-04

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations27

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1016/j.bushor.2021.02.034

openalex_workW3127440271

Links

Imported from OpenAlex (CC0) — nothing here is generated.