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Make product placement work for you: Get less exposure
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Make product placement work for you: Get less exposure (2021)Make product placement work for you: Get …TV Viewing and Advertising Targeting (2017)TV Viewing and Advertising Ta…An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials (2016)An investigation of brand pla…When Intrusive Can Be Likable (2011)When Intrusive Can Be LikableA New Branch of Advertising (2009)A New Branch of AdvertisingWhen Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence (2008)When Product Placement Goes W…The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior (2007)The Effectiveness of Brand Pl…More than meets the eye (2007)More than meets the eyeEffects of television brand placement on brand image (2007)Effects of television brand p…Audience Response to Product Placements: An Integrative Framework and Future Research Agenda (2006)Audience Response to Product …Cashing in on crashes via brand placement in computer games (2005)Cashing in on crashes via bra…A Managerial Investigation into the Product Placement Industry (2005)A Managerial Investigation in…Practitioners' evolving views on product placement effectiveness (2003)Practitioners' evolving views…Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Investigating the Effectivene…I'll have what she's having: Gauging the impact of product placements on viewers (2000)I'll have what she's having: …Brand Placement: A Review (1998)Brand Placement: A ReviewThe Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…The effect of movie and television placements (2022)The effect of movie and telev…Exploring the impact of brand placement repetition on the effectiveness of umbrella branding (2022)Exploring the impact of brand…Configurating product placement prominence on brand memory: what counts and what does not? (2022)Configurating product placeme…Product Placement and Integrated Marketing Communications Effects on an Informational TV Program (2021)Product Placement and Integra…A Theory of Psychological Reactance (1968)Attitudinal effects of mere exposure. (1968)Exposure and affect: Overview and meta-analysis of research, 1968-1987. (1989)Incidental vocabulary acquisition from an authentic novel: Do Things Fall Apart? (2010)Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames (2011)The modern human colonization of western Eurasia: when and where? (2014)Preattentive Mere Exposure Effects (1993)Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall (1998)Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? 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(1990)Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game (2006)Planning and Conducting Experimental Advertising Research and Questionnaire Design (2017)The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs (2018)Persuasion Knowledge in the Marketplace: A Meta‐Analysis (2021)
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References

  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited
  • 2006Audience Response to Product Placements: An Integrative Framework and Future Research Agenda475 cited
  • 1998Brand Placement: A Review410 cited
  • 2007More than meets the eye343 cited
  • 2008When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence337 cited
  • 2000I'll have what she's having: Gauging the impact of product placements on viewers300 cited
  • 2003Practitioners' evolving views on product placement effectiveness267 cited
  • 2007The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior243 cited
  • 2005Cashing in on crashes via brand placement in computer games220 cited
  • 2005A Managerial Investigation into the Product Placement Industry198 cited
  • 2007Effects of television brand placement on brand image173 cited
  • 2009A New Branch of Advertising149 cited
  • 2011When Intrusive Can Be Likable98 cited
  • 2017TV Viewing and Advertising Targeting

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90 cited
  • 2016An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials57 cited
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    • 2022The effect of movie and television placements17 cited
    • 2021Product Placement and Integrated Marketing Communications Effects on an Informational TV Program16 cited
    • 2022Configurating product placement prominence on brand memory: what counts and what does not?12 cited
    • 2022Exploring the impact of brand placement repetition on the effectiveness of umbrella branding11 cited