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In the 21st century, many developed countries has entered the information age, and China has entered the threshold of the information society.In recent years, the IT industry has become the pillar industry of China's economic and social development.The number of some small and medium IT enterprises has increased significantly.Now knowledge talents are very important for enterprises.At present, the post-90s employees have become the core strength of the enterprise.Based on the relevant incentive theory, this paper studies the non-material incentive demand of 166 post-90s knowledge employees in some small and medium IT enterprises in Hangzhou.The study found that there is a significant difference between the non-material needs and satisfaction of employees.The difference from high to low is work achievement, autonomy, organizational environment and personal growth.People of different genders, educational backgrounds and positions have different needs for non-material incentives.Then, the corresponding management suggestions are put forward.
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