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Marketing Payback: Is Your Marketing Profitable?
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Marketing Payback: Is Your Marketing Profitable? (2005)Marketing Payback: Is Your Marketing Prof…The Customer Is King. Enthroned or In Exile? An Analysis of the Level of Customer Focus in Leading Management Accounting Textbooks (2009)The Customer Is King. Enthron…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The balanced scorecard : measures that drive performance (1992)Marketing management: analysis. planning. implementation and control (2000)A Conceptual Framework for Learning Management Accounting (2014)Research-based teaching or teaching-based research (2019)
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  • 2009The Customer Is King. Enthroned or In Exile? An Analysis of the Level of Customer Focus in Leading Management Accounting Textbooks15 cited

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