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Marketing Payback: Is Your Marketing Profitable? · Study

BookMarketing Payback: Is Your Marketing Profitable?

Robert Shaw2005

Book2005

Marketing Payback: Is Your Marketing Profitable?

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Market Behavior and Pricing

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2009The Customer Is King. Enthroned or In Exile? An Analysis of the Level of Customer Focus in Leading Management Accounting Textbooks

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Year2005

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Published2005-04-27

Languageen

Citations12

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ShelfMarketing and Advertising Strategies

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openalex_workW3127904382

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