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THE CONCEPT OF MARKETING MIX · Study

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ArticleTHE CONCEPT OF MARKETING MIX

H Borden Neil1964

Article1964

THE CONCEPT OF MARKETING MIX

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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2007An exploratory study of implementation of customer relationship management strategy 2007Kotler and Borden are not dead: myth of relationship marketing and truth of the 4Ps 2000Customer Satisfaction and the Services Marketing Mix 2013Impact of Marketing Strategy on Business Performance A Study of Selected Small and Medium Enterprises (Smes) In Oluyole Local Government, Ibadan, Nigeria 1992Success-Producer and Failure-Preventer Marketing Skills: A Social Learning Theory Interpretation 1973The Marketing Mix: A Canadian Perspective 2003The Organization of Marketing: A Study of Decentralized, Devolved and Dispersed Marketing Activity*2014Impact of Service Marketing Mixes on Customer Perception: A Study on Eastern Bank Limited, Bangladesh

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Year1964

Typearticle

Published1964-01-01

Languageen

Citations90

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ShelfMarketing and Advertising Strategies

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openalex_workW3129098657

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