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THE CONCEPT OF MARKETING MIX
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  • 1992Success-Producer and Failure-Preventer Marketing Skills: A Social Learning Theory Interpretation57 cited
  • 1973The Marketing Mix: A Canadian Perspective40 cited
  • 2003The Organization of Marketing: A Study of Decentralized, Devolved and Dispersed Marketing Activity*35 cited
  • 2014Impact of Service Marketing Mixes on Customer Perception: A Study on Eastern Bank Limited, Bangladesh31 cited
  • 2018Business Strategy of Top Indian IT Company: MindTree30 cited
  • 2013From 4Ps to SAVE: A Theoritical Analysis of Various Marketing Mix Models23 cited
  • 2020Marketing Strategies Impact On Organizational Performance21 cited
  • 2009Determinants of Strategic Utilization of Information Systems: A Conceptual Framework20 cited
  • 2009Considerações sobre o conceito de marketing teoria e prática gerencial19 cited

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2009
Value-chain-oriented service development by means of a 'two-channel service model'
11 cited
  • 2020Why Do Most Small Businesses in Liberia Fail10 cited
  • 2016Refleksje nad zakresem nauki o marketingu jako dyscypliny naukowej - cz. 28 cited