References

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• 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
• 1998Testing Media Richness Theory in the New Media: The Effects of Cues, Feedback, and Task Equivocality1,020 cited
• 1986Consumer Learning: Advertising and the Ambiguity of Product Experience908 cited
• 2004IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion832 cited
• 2002Measuring Consumers' Willingness to Pay at the Point of Purchase745 cited
• 2005The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency553 cited
• 1985Measurement of Individual Differences in Visual versus Verbal Information Processing498 cited
• 1995Seeing the Voice of the Customer: Metaphor-based Advertising Research492 cited
• 2007Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods439 cited
• 2008The effects of visual and verbal information on attitudes and purchase intentions in internet shopping433 cited
• 1992The Simulation Theory: Objections and Misconceptions387 cited
• 2008The Mere Categorization Effect: How the Presence of Categories Increases Choosers' Perceptions of Assortment Variety and Outcome Satisfaction377 cited
• 2005Fluency of Consumption Imagery and the Backfire Effects of Imagery Appeals