Article2021

The evolving path of CSR: toward business and society relationship

73 citations0/0 files storedJournal of economic and administrative sciences.

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Corporate Social Responsibility Reporting Corporate Social Responsibility and Sustainability Sustainability and Innovation in Business

Abstract

Purpose This paper takes a critical look at the meaning of corporate social responsibility (CSR) based on the available literature on the subject matter. As CSR is an evolving concept both in meaning and practice, this study aims to highlight CSR actions of the world's six largest organizations (Google, Twitter, Amazon, Apple, ExxonMobil and Walmart). The purpose of choosing these organizations and their CSR adoption was to examine the business-society relationship and the role of key stakeholders in establishing this association. Design/methodology/approach This study examined CSR through the case study approach and provides valuable insights by showing that CSR is a connecting link between business and society. Specifically, the authors took a crucial look at various contentious, often ambiguous definitions, theoretical framework, brief historical development, issues and controversies surrounding it, the role of CSR in community development and summing it up with the future direction and managerial implications. Findings This study observed that there are some developmental strategies taking place today which are relevant to the issue at stake, such as: contributing to the world economy, corporations donating or engaging in a wide range of philanthropic gestures now than ever and contributing to the beauty of the society by meeting rising community expectations. Originality/value By analyzing the worlds' 6 largest companies' CSR initiatives, this study provides valuable insights by showing that CSR is a connecting link between business and society and is based on win-win collaborations between civil society, business, investors and government. These companies' CSR initiatives have been mostly unexplored in past studies.

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References

2007Theory Building From Cases: Opportunities And Challenges 1979A Three-Dimensional Conceptual Model of Corporate Performance 2008“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility 2006How corporate social responsibility is defined: an analysis of 37 definitions 2004Corporate Social Responsibility Theories: Mapping the Territory 2007The contribution of corporate social responsibility to organizational commitment 2006Corporate Social Responsibility (CSR): Theory and Practice in a Developing Country Context 2005Corporate Social Responsibility (CSR) in Asia

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