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Purchase intention for green brands among Pakistani millennials
16 references·14 citing·46 second hopsampled
Purchase intention for green brands among Pakistani millennials (2021)Purchase intention for green brands among…A Study on Creative Climate in Project-Organized Groups (POGs) in China and Implications for Sustainable Pedagogy (2018)A Study on Creative Climate i…Impact of culture, behavior and gender on green purchase intention (2017)Impact of culture, behavior a…Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior (2017)Determinants of Consumers' Gr…Linking green skepticism to green purchase behavior (2016)Linking green skepticism to g…Predicting green product consumption using theory of planned behavior and reasoned action (2015)Predicting green product cons…Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers (2014)Positive and Negative Anteced…Partial Least Squares (PLS) Structural Equation Modeling (SEM) for Building and Testing Behavioral Causal Theory: When to Choose It and How to Use It (2014)Partial Least Squares (PLS) S…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…What affects green consumer behavior in China? A case study from Qingdao (2013)What affects green consumer b…Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions (2013)Perceived Greenwashing: The I…The theory of planned behaviour: Reactions and reflections (2011)The theory of planned behavio…Specification, evaluation, and interpretation of structural equation models (2011)Specification, evaluation, an…Going green to be seen: Status, reputation, and conspicuous conservation. (2010)Going green to be seen: Statu…Trustworthiness and competitive altruism can also solve the “tragedy of the commons” (2004)Trustworthiness and competiti…Targeting consumers who are willing to pay more for environmentally friendly products (2001)Targeting consumers who are w…The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)The Theory of Reasoned Action…Vietnamese consumer's perspective on green beauty care products: Exploring the impact of animal welfare concerns and skepticism toward green advertising (2024)Vietnamese consumer's perspec…To save the environment is my moral duty: investigating young consumer’s green purchase behaviour with moderated mediation approach (2024)To save the environment is my…Green skepticism: review and research agenda (2024)Green skepticism: review and …Green purchase behaviour of Arab millennials towards eco-friendly products: the moderating role of eco-labelling (2024)Green purchase behaviour of A…Green Buying Behaviour: An Integrated Model (2024)Green Buying Behaviour: An In…Deciphering the Green Marketing Puzzle: Understanding the Interplay of Green Marketing Strategic Orientation, Attitude towards Green Marketing, Brand Integrity, and Purchase Intention (2024)Deciphering the Green Marketi…Young Muslim consumers’ attitude towards green plastic products: the role of environmental concern, knowledge of the environment and religiosity (2023)Young Muslim consumers’ attit…How green sustainability efforts affect brand-related outcomes (2023)How green sustainability effo…Green smartphone purchase intentions: A conceptual framework and empirical investigation of Indian consumers (2023)Green smartphone purchase int…Exploring the effect of cognitive factors and e-social interactions on the green purchase intention: evidence from a transitional economy (2023)Exploring the effect of cogni…Antecedents of attitudes towards the use of environmentally friendly household appliance products in Zimbabwe: an extension of the theory of planned behaviour (2023)Antecedents of attitudes towa…Green Marketing and Customers’ Purchasing Behavior: A Systematic Literature Review for Future Research Agenda (2022)Green Marketing and Customers…Factors influencing green purchase behavior among millennials: the moderating role of religious values (2022)Factors influencing green pur…Asymmetrical modelling to understand purchase intention towards remanufactured products in the circular economy and a closed-loop supply chain: An empirical study in Malaysia (2022)Asymmetrical modelling to und…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)The Drivers of Greenwashing (2011)The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern (2018)Greenwashing and environmental communication: Effects on stakeholders' perceptions (2019)Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions (2020)Advances in Consumer Research (2025)On the Evaluation of Structural Equation Models (1988)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Testing the dimensionality of place attachment and its relationships with place satisfaction and pro-environmental behaviours: A structural equation modelling approach (2012)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Challenging games help students learn: An empirical study on engagement, flow and immersion in game-based learning (2015)The nature of human values (1973)The Effects of Product Class Knowledge on Information Search Behavior (1985)Dimensions of Consumer Expertise (1987)Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities (2009)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)Accounting for common method variance in cross-sectional research designs. 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References

  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2011The theory of planned behaviour: Reactions and reflections4,640 cited
  • 1988The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research3,866 cited
  • 2011Specification, evaluation, and interpretation of structural equation models3,734 cited
  • 2001Targeting consumers who are willing to pay more for environmentally friendly products2,974 cited
  • 2015Predicting green product consumption using theory of planned behavior and reasoned action2,187 cited
  • 2010Going green to be seen: Status, reputation, and conspicuous conservation.2,166 cited
  • 2014Partial Least Squares (PLS) Structural Equation Modeling (SEM) for Building and Testing Behavioral Causal Theory: When to Choose It and How to Use It1,899 cited
  • 2017Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior1,317 cited
  • 2013Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions813 cited
  • 2017Impact of culture, behavior and gender on green purchase intention740 cited
  • 2013What affects green consumer behavior in China? A case study from Qingdao567 cited
  • 2018A Study on Creative Climate in Project-Organized Groups (POGs) in China and Implications for Sustainable Pedagogy

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476 cited
  • 2014Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers473 cited
  • 2016Linking green skepticism to green purchase behavior472 cited
  • 2004Trustworthiness and competitive altruism can also solve the “tragedy of the commons”403 cited
  • Cited by

    • 2022Asymmetrical modelling to understand purchase intention towards remanufactured products in the circular economy and a closed-loop supply chain: An empirical study in Malaysia77 cited
    • 2022Factors influencing green purchase behavior among millennials: the moderating role of religious values45 cited
    • 2023Green smartphone purchase intentions: A conceptual framework and empirical investigation of Indian consumers45 cited
    • 2023Young Muslim consumers’ attitude towards green plastic products: the role of environmental concern, knowledge of the environment and religiosity41 cited
    • 2024Vietnamese consumer's perspective on green beauty care products: Exploring the impact of animal welfare concerns and skepticism toward green advertising39 cited
    • 2024Green skepticism: review and research agenda33 cited
    • 2022Green Marketing and Customers’ Purchasing Behavior: A Systematic Literature Review for Future Research Agenda29 cited
    • 2024Green purchase behaviour of Arab millennials towards eco-friendly products: the moderating role of eco-labelling26 cited
    • 2023Exploring the effect of cognitive factors and e-social interactions on the green purchase intention: evidence from a transitional economy22 cited
    • 2023Antecedents of attitudes towards the use of environmentally friendly household appliance products in Zimbabwe: an extension of the theory of planned behaviour21 cited
    • 2024Deciphering the Green Marketing Puzzle: Understanding the Interplay of Green Marketing Strategic Orientation, Attitude towards Green Marketing, Brand Integrity, and Purchase Intention15 cited
    • 2024Green Buying Behaviour: An Integrated Model14 cited
    • 2024To save the environment is my moral duty: investigating young consumer’s green purchase behaviour with moderated mediation approach13 cited
    • 2023How green sustainability efforts affect brand-related outcomes12 cited