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Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale
16 references·2 citing·39 second hop
Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale (2021)Omnichannel retailer brand experience: co…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Customer Experience Creation:…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Qualitative Research and Evaluation Methods (3rd ed.) (2003)Qualitative Research and Eval…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Experiential Marketing (1999)Experiential MarketingWelcome to the experience economy. (1998)Welcome to the experience eco…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Measuring the Involvement Construct (1985)Measuring the Involvement Con…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Qualitative research and evaluation methods (1980)Qualitative research and eval…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Understanding the complexities of omnichannel retailing through a service-dominant logic framework: exploring the role of digitalization in the retail ecosystem (2024)Understanding the complexitie…Customer experiences in omnichannel retail environments: a thematic literature review (2023)Customer experiences in omnic…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Coefficient Alpha and the Internal Structure of Tests (1951)The Nature and Scope of Marketing (1976)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation. (1977)Disconfirmation of consumer expectations through product trial. (1979)Developing Buyer-Seller Relationships (1987)Understanding Information Systems Continuance: An Expectation-Confirmation Model1 (2001)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Qualitative evaluation and research methods (1990)Toward a Definition of Mixed Methods Research (2007)How Many Interviews Are Enough? (2005)Three Approaches to Qualitative Content Analysis (2005)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)When to use and how to report the results of PLS-SEM (2018)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)
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References

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  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
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  • 1980Qualitative research and evaluation methods35,808 cited
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  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
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  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
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  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
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  • 2009Customer Experience Creation: Determinants, Dynamics and Management Strategies3,138 cited
  • 1998

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Welcome to the experience economy.
3,099 cited
  • 1999Experiential Marketing2,989 cited
  • Cited by

    • 2023Customer experiences in omnichannel retail environments: a thematic literature review19 cited
    • 2024Understanding the complexities of omnichannel retailing through a service-dominant logic framework: exploring the role of digitalization in the retail ecosystem12 cited