SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
E-marketing Practices of Micro-, Small- and Medium-sized Enterprises: Evidence from India
16 references·1 citing·52 second hopsampled
E-marketing Practices of Micro-, Small- and Medium-sized Enterprises: Evidence from India (2021)E-marketing Practices of Micro-, Small- a…Internet and SMEs' internationalization: The role of platform and website (2019)Internet and SMEs' internatio…Digitalization, business models, and SMEs: How do business model innovation practices improve performance of digitalizing SMEs? (2019)Digitalization, business mode…Digital marketing adoption and success for small businesses (2019)Digital marketing adoption an…The SMEs’ technology acceptance of digital media for stakeholder engagement (2018)The SMEs’ technology acceptan…Brand orientation and brand performance in SMEs (2018)Brand orientation and brand p…Initialising Customer-orientated Digital Transformation in Enterprises (2017)Initialising Customer-orienta…Data Privacy in Electronic Commerce: Analysing Legal Provisions in Iran (2016)Data Privacy in Electronic Co…Boosting servitization through digitization: Pathways and dynamic resource configurations for manufacturers (2016)Boosting servitization throug…Digitalized Product-Service Systems in Manufacturing Firms: A Case Study Analysis (2015)Digitalized Product-Service S…The impact of e-commerce on Taiwanese SMEs: Marketing and operations effects (2012)The impact of e-commerce on T…Evaluating the critical determinants for adopting e‐market in Australian small‐and‐medium sized enterprises (2012)Evaluating the critical deter…Adoption of e‐commerce applications in SMEs (2011)Adoption of e‐commerce applic…Customer Engagement as a New Perspective in Customer Management (2010)Customer Engagement as a New …B2B e‐marketplace: an e‐marketing framework for B2B commerce (2010)B2B e‐marketplace: an e‐marke…Adoption of internet in Malaysian SMEs (2009)Adoption of internet in Malay…E‐marketing and SMEs: operational lessons for the future (2007)E‐marketing and SMEs: operati…Assessing Digital Readiness of Small Medium Enterprises: Intelligent Dashboard Decision Support System (2022)Assessing Digital Readiness o…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Factors Influencing SMEs Adoption of Social Media Marketing (2014)Impact of E-Commerce and Digital Marketing Adoption on the Financial and Sustainability Performance of MSMEs during the COVID-19 Pandemic: An Empirical Study (2023)A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology (1998)Understanding e‐business adoption across industries in European countries (2010)Determinant Factors of E-commerce Adoption by SMEs in Developing Country: Evidence from Indonesia (2015)Diffusion of Innovations 1 (2019)Adoption of artificial intelligence (AI) for talent acquisition in IT/ITeS organizations (2020)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Small-scale households renewable energy usage intention: Theoretical development and empirical settings (2014)Factors influencing the use of social media by SMEs and its performance outcomes (2015)The Changing Role of Marketing in the Corporation (1992)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer engagement in a Facebook brand community (2012)Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House (2013)Toward a theory of customer engagement marketing (2016)Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)Adopting a platform approach in servitization: Leveraging the value of digitalization (2017)Organizing for digital servitization: A service ecosystem perspective (2019)The relationship between digitalization and servitization: The role of servitization in capturing the financial potential of digitalization (2019)The balanced scorecard : measures that drive performance (1992)The balanced scorecard--measures that drive performance. (1992)The Performance Prism: The Scorecard for Measuring and Managing Business Success (2003)A Systematic Literature Review on Digital Transformation (2018)Digitalization and SMEs’ Export Management: Impacts on Resources and Capabilities (2020)Impact of Covid-19 on Digital Transformation and Sustainability in Small and Medium Enterprises (SMEs): A Conceptual Framework (2020)Servitization of business: Adding value by adding services (1988)Managing the transition from products to services (2003)The servitization of manufacturing (2009)A survey of smart product-service systems: Key aspects, challenges and future perspectives (2019)Servitization and digitalization in manufacturing: the influence on firm performance (2019)Transforming provider-customer relationships in digital servitization: A relational view on digitalization (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)User Acceptance of Information Technology: Toward A Unified View1 (2003)Smart Digital Marketing Capabilities for Sustainable Property Development: A Case of Malaysia (2020)The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro (2020)Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research (2021)PLS-SEM: Indeed a Silver Bullet (2011)Digital Business Strategy: Toward a Next Generation of Insights (2013)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Exploring the impact of digital transformation on technology entrepreneurship and technological market expansion: The role of technology readiness, exploration and exploitation (2020)Digital transformation and European small and medium enterprises (SMEs): A comparative study using digital economy and society index data (2022)Impact of digitalization on technological innovations in small and medium-sized enterprises (SMEs) (2023)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The role of context in SME internationalization – A review (2021)Artificial intelligence and SMEs: How can B2B SMEs leverage AI platforms to integrate AI technologies? (2022)Charting new courses to enter foreign markets: Conceptualization, theoretical framework, and research directions on non-traditional entry modes (2022)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 2010Customer Engagement as a New Perspective in Customer Management1,037 cited
  • 2016Boosting servitization through digitization: Pathways and dynamic resource configurations for manufacturers768 cited
  • 2019Digitalization, business models, and SMEs: How do business model innovation practices improve performance of digitalizing SMEs?652 cited
  • 2011Adoption of e‐commerce applications in SMEs593 cited
  • 2015Digitalized Product-Service Systems in Manufacturing Firms: A Case Study Analysis415 cited
  • 2017Initialising Customer-orientated Digital Transformation in Enterprises267 cited
  • 2007E‐marketing and SMEs: operational lessons for the future218 cited
  • 2019Digital marketing adoption and success for small businesses218 cited
  • 2019Internet and SMEs' internationalization: The role of platform and website170 cited
  • 2009Adoption of internet in Malaysian SMEs155 cited
  • 2018The SMEs’ technology acceptance of digital media for stakeholder engagement136 cited
  • 2012Evaluating the critical determinants for adopting e‐market in Australian small‐and‐medium sized enterprises132 cited
  • 2012The impact of e-commerce on Taiwanese SMEs: Marketing and operations effects131 cited
  • 2018Brand orientation and brand performance in SMEs93 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2010
B2B e‐marketplace: an e‐marketing framework for B2B commerce
76 cited
  • 2016Data Privacy in Electronic Commerce: Analysing Legal Provisions in Iran68 cited
  • Cited by

    • 2022Assessing Digital Readiness of Small Medium Enterprises: Intelligent Dashboard Decision Support System14 cited