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The effect of gender on willingness to pay for mass customised running shoes
16 references·1 citing·35 second hop
The effect of gender on willingness to pay for mass customised running shoes (2021)The effect of gender on willingness to pa…Advances in Consumer Research (2025)Advances in Consumer ResearchExploring Gender Differences in Online Consumer Purchase Decision Making: An Online Product Presentation Perspective (2018)Exploring Gender Differences …Integration of standardization and customization: Impact on service quality, customer satisfaction, and loyalty (2016)Integration of standardizatio…Applied Conjoint Analysis (2014)Applied Conjoint AnalysisWilling to pay for quality personalization? Trade-off between quality and privacy (2012)Willing to pay for quality pe…The effects of product scarcity and consumers' need for uniqueness on purchase intention (2011)The effects of product scarci…Male versus female consumer decision making styles (2006)Male versus female consumer d…Male Consumer Decision-Making Styles (2004)Male Consumer Decision-Making…Mass customization: The new frontier in business competition (1999)Mass customization: The new f…The four faces of mass customization. (1998)The four faces of mass custom…Mass customization: The new frontier in business competition (1993)Mass customization: The new f…The effect of differences in the number of attribute levels on conjoint results (1990)The effect of differences in …Future Perfect (1987)Future PerfectConjoint Measurement for Quantifying Judgmental Data (1971)Conjoint Measurement for Quan…Motivation reconsidered: The concept of competence. (1963)Motivation reconsidered: The …Motivation reconsidered: The concept of competence. (1959)Motivation reconsidered: The …Flow Experience and Consumer Willingness to Pay in Online Mass Customization Processes (2021)Flow Experience and Consumer …The origins of intelligence in children. (1952)Science and Human Behavior (1953)Motivation and Personality (1997)Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions (2000)Simultaneous conjoint measurement: A new type of fundamental measurement (1964)Additivity, utility, and subjective probability (1967)Contingent Valuation: A Critical Assessment (1993)Validating vignette and conjoint survey experiments against real-world behavior (2015)Contemporary Guidance for Stated Preference Studies (2017)The Behavioral Consequences of Service Quality (1996)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A study of event quality, destination image, perceived value, tourist satisfaction, and destination loyalty among sport tourists (2019)The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction (2020)What Drives Customer Satisfaction, Loyalty, and Happiness in Fast-Food Restaurants in China? Perceived Price, Service Quality, Food Quality, Physical Environment Quality, and the Moderating Role of Gender (2020)Variety for sale: Mass customization or mass confusion? (1998)The Antecedents and Consequences of Customer-Centric Marketing (2000)Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences? (2009)Self-efficacy mechanism in human agency. (1982)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)The role of product architecture in the manufacturing firm (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Technology Infusion in Service Encounters (2000)Strategic flexibility in product competition (1995)One size does not fit all: The case for tailoring print materials (1999)The resource-based view and marketing: The role of market-based assets in gaining competitive advantage (2001)Value co-production: intellectual origins and implications for practice and research (1999)Approaches to mass customization: configurations and empirical validation (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Choice Experiments to Quantify Preferences for Health and Healthcare: State of the Practice (2016)What KPIs Are Key? Evaluating Performance Metrics for Social Media Influencers (2019)The impact of climate change on demand of ski tourism - a simulation study based on stated preferences (2020)
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2012
Willing to pay for quality personalization? Trade-off between quality and privacy
139 cited

Cited by

  • 2021Flow Experience and Consumer Willingness to Pay in Online Mass Customization Processes7 cited