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Mass customization: The new frontier in business competition · Study

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ArticleMass customization: The new frontier in business competition

Michael Niblock1993

Article1993

Mass customization: The new frontier in business competition

Michael Niblock

664 citations·0/0 files stored·Long Range Planning

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Product Development and Customization Business Strategies and Innovation Service and Product Innovation

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1995Strategic flexibility in product competition 2001The resource-based view and marketing: The role of market-based assets in gaining competitive advantage 1999One size does not fit all: The case for tailoring print materials 1997Management of Innovation in Services 2013Clarifying the Distinctive Contribution of Ambidexterity to the Field of Organization Studies 2001On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity 2013Product variety management 2000Environmental dynamism, capital structure and performance: a theoretical integration and an empirical test

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Year1993

Typearticle

Published1993-12-01

VenueLong Range Planning

ISSN-L0024-6301

Languageen

Citations664

Files0 public / 0

ShelfProduct Development and Customization

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doi10.1016/0024-6301(93)90218-5

openalex_workW2786256255

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