Marketing a country

Abstract

No AccessForeign Investment Advisory Service Occasional Papers1 Feb 2013Marketing a countryPromotion as a tool for attracting foreign investmentAuthors/Editors: Louis T. Jr. Wells, Alvin G. WintLouis T. Jr. Wells, Alvin G. Winthttps://doi.org/10.1596/0-8213-4659-8SectionsAboutPDF (0.4 MB) ToolsAdd to favoritesDownload CitationsTrack Citations ShareFacebookTwitterLinked In Abstract:This study is about the promotional techniques and structures that countries employ in their competition to attract foreign direct investment. On the basis of the evidence collected by the authors, it is argued that : 1) different combinations of promotional techniques are useful at different phases of a promotion program; 2) the type of organization responsible for promotion makes a difference in effectiveness; 3) there are various useful ways to evaluate a promotion program; 4) investment promotion appears to have a statistically significant influence on foreign investment flows; and 5) investment promotion programs have proved effective in attracting only certain kinds of investors. Promotional techniques consist of : a) providing information to potential investors; b) creating an attractive image of the country as a place to invest; and c) providing services to prospective investors. However, promotion is only one of several tools available to countries eager to attract foreign investment. Governments can : i) provide tax incentives and grants; ii) provide industrial estates, export processing zones, and other infrastructure; iii) attempt to simplify the bureaucratic procedures facing potential investors; iv) negotiate bilateral tax, trade and investment treaties; and v) attempt to create a favorable environment by guaranteeing repatriation of profits, assuring access to imported components, and promising not to expropriate property without compensation. Next book FiguresReferencesRecommendedDetailsCited BySouth African ambitious investment objectives: The current foreign direct investment determinants in South AfricaAfrican Journal of Science, Technology, Innovation and Development, Vol.14, No.128 September 2020Attracting Foreign Direct Investment into the country using marketing technologiesPublic Administration and Civil Service, No.430 December 2020Place marketing, policy integration and governance complexity: an analytical framework for FDI promotionEuropean Planning Studies, Vol.28, No.723 December 2019Determinants of the Performance of Investment Promotion Agencies: Evidence from a Mix of Emerging EconomiesEmerging Markets Finance and Trade, Vol.54, No.84 April 2018La conceptualisation de l'attrait des pays : aperçu des recherchesRevue Internationale des Sciences Administratives, Vol.Vol. 82, No.4Foreign direct investment, political risk and the limited access orderNew Political Economy1 July 2016Quantitative Cross-National Sociology and the Methodological Abyss: Comment on Alcacer and IngramAmerican Journal of Sociology, Vol.118, No.4Sustainable Foreign Direct Investments: Regional Development and Transition EconomiesGlobal Competition for Foreign Direct Investment and Investment PromotionPlace marketing, place branding and foreign direct investments: Defining their relationship in the frame of local economic development processPlace Branding and Public Diplomacy, Vol.6, No.311 October 2010The Impact of Multinational Enterprise Strategy on Indigenous Enterprises: Horizontal Spillovers and Crowding Out in Developing CountriesAcademy of Management Review, Vol.33, No.2Foreign Direct Investment and Institutional Co-Evolution in IrelandSSRN Electronic JournalFDI, AGOA and Manufactured Exports by a Landlocked, Least Developed African Economy: LesothoJournal of Development Studies, Vol.41, No.6Foreign direct investment‐facilitated development: the case of the natural gas industry of Trinidad and TobagoOxford Development Studies, Vol.32, No.4Organised for Inward Investment? Development Agencies, Local Government, and Firms in the Inward Investment ProcessEnvironment and Planning A, Vol.35, No.1124 July 2016Egypt at a Crossroads: MNEs and Economic Development in a Global EnvironmentAttracting FDI to developing countriesInternational Journal of Public Sector Management, Vol.15, No.5Egypt at a Crossroads: MNEs and Economic Development in a Global EnvironmentThe role of marketing in FDI generation: evidence from ASEAN countriesInternational Business Review, Vol.7, No.4Foreign Direct Investment Policies in the Asian NIEsMeasures in the Enterprise-Relevant EnvironmentNontraditional Export Promotion in Costa Rica: Sustaining Export-Led GrowthJournal of Interamerican Studies and World Affairs, Vol.37, No.22 January 2018Targeting Policy as a Competitive Strategy for European Inward Investment AgenciesEuropean Urban and Regional Studies, Vol.1, No.225 July 2016Maßnahmen im unternehmensrelevanten UmfeldPublic Marketing of Foreign Investment: Successful International Offices Stand AloneInternational Journal of Public Sector Management, Vol.5, No.5Public Management of Private Foreign InvestmentInternational Journal of Public Sector Management, Vol.4, No.3 View Published: April 1990ISBN: 978-0-8213-4659-4 Copyright & Permissions Related RegionsEast Asia & PacificLatin America & CaribbeanRelated CountriesSingaporeYemen, Republic ofRelated TopicsFinance and Financial Sector DevelopmentMacroeconomics and Economic GrowthPrivate Sector Development KeywordsFOREIGN INVESTMENTSEXPORT PROMOTIONMARKETING TECHNIQUESFOREIGN CAPITALFOREIGN DIRECT INVESTMENTFOREIGN INVESTMENTINTERNATIONAL FINANCEINVESTMENT DECISIONSINVESTMENT FLOWSINVESTMENT PROMOTIONMULTILATERAL INVESTMENT GUARANTEE AGENCYPRIVATE INVESTORSTAX INCENTIVES PDF DownloadLoading ...

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 54 citations exist upstream.