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A framework for variance analysis of customer equity based on a Markov chain model
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References

  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 2017Management control systems1,142 cited
  • 1998Customer lifetime value: Marketing models and applications975 cited
  • 2010Manage Marketing by the Customer Equity Test749 cited
  • 2006Modeling Customer Lifetime Value732 cited
  • 2014The Service Revolution and the Transformation of Marketing Science576 cited
  • 2001The Customer Pyramid: Creating and Serving Profitable Customers495 cited
  • 1997Customer lifetime valuation to support marketing decision making487 cited
  • 2008A Hidden Markov Model of Customer Relationship Dynamics374 cited
  • 2013Management Control Systems369 cited
  • 2012The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin367 cited
  • 2000Modeling customer relationships as Markov chains346 cited
  • 2001Customer Profitability in a Supply Chain

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