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E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism
16 references·4 citing·42 second hop
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The moderating role of social phobia (2023)How does ritualistic service …Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories (2006)A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents (2007)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 2003Trust and TAM in Online Shopping: An Integrated Model18,618 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 2006Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research3,226 cited
  • 2001Hedonic and utilitarian motivations for online retail shopping behavior3,219 cited
  • 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach3,196 cited
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  • 1986A triangular theory of love.2,611 cited
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  • 2006Some antecedents and outcomes of brand love2,282 cited
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2,165 cited
  • 2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration2,080 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis1,996 cited
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    • 2023Transforming customers into evangelists: influence of online brand experience on relationship quality and brand evangelism in the banking industry34 cited
    • 2023How does ritualistic service increase brand evangelism through E2C interaction quality and memory? The moderating role of social phobia27 cited
    • 2024Evolution and trends in retailing: insights from International Journal of Retail & Distribution Management19 cited
    • 2024Drivers and outcomes of a shopper-retailer's app relationship12 cited