Investigating Factors Affecting Consumers’ Intentions to Use Online Food Delivery Services During Coronavirus (COVID-19) Outbreak in Jabodetabek Area

Abstract

Currently, mobile applications are rapidly developing. One of the most frequently used services by society is online food delivery services. The research intended to scrutinize aspects affecting intentions to use online food delivery services during extraordinary event, like Coronavirus (COVID-19) outbreak in Jabodetabek (Jakarta metropolitan) area. The research adopted TRA (Theory of Reasoned Action) that integrated perceived trustworthiness, perceived relative advantage, perceived risk and attitude toward using to give insights on factors affecting consumers’ intention when using online food delivery services. The data collection was conducted through quantitative, non-probability, purposive sampling method using online questionnaires, that were spread out to all people who have experienced in using online food delivery services at least once, during COVID-19 outbreak (Feb-May 2020). In total, there were valid 127 questionnaires used to analyze the data variables using PLS-SEM method through SMART-PLS 2.0 M3 software. The results find that perceived trustworthiness, perceived relative advantage and perceived risk positively affect consumers’ attitudes toward using. Perceived trustworthiness and attitude toward using positively affects intention to use online food delivery services during Coronavirus outbreak in Jabodetabek area. However, perceived risk negatively affects intention to use online food delivery services during Coronavirus (COVID-19) outbreak in Jabodetabek area.

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